1. urban:tribe For today’s underground and cosmopolitan generation For the urban tribes with their own identity signs and their own symbols A new way of interpreting the desires people Listening to the rhythm of the street where new trends and desires of changes grows But they all share a common language, identifying themselves in a life style.

2. The technology When talking about a styling range, it is obvious that hair will have to deal with a lot of Styling products, styling tools and thermal appliances 1) Hair can be damaged as much with heat appliances as with chemical applications. When using heat on the hair, the natural moisture that is present in the hair will start to boil, forming bubbles in the hair shaft. These bubbles will eventually cause breakage and split ends. 2)Product build-up can make hair feel and look less smooth, healthy, shiny and Manageable and it can weigh the hair down.

3. urban:tribe RESULT Clean, conditioned and healthy hair with texture, volume and shine u:t __stile and no limit creativity

4. shiners 5 unique formulas to increase shine in hair

5. shiners _ to perform incredible shine _ to protect _ to simultaneously hold and shine _ to create and play every style, every desire

6. shiners _ shine ingredients associated to fixatives confers both hold and shine _ enriched with proteins, vitamins and botanical extracts to condition, hydrate, fix and protect hair while performing a specific shine action _ high tec resins performs in perfect results, no heaviness and no residues _ film agents protects hair from heat styling _ sun filters protects hair from UVA and UVB rays _ all products mixes with each other and with styling and finishing products to increase limitless creativity

7. sliker anti-frizz gloss fluid _ shines and eliminates frizzies without weighing hair down _ few drops instantaneously adds extreme shine and silkiness to hair _ do not use too much, a little goes a long way _ smoothes cuticles conferring an healthy and brilliant look _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ leaves hair brilliant, comb-able, conditioned and with an healthy and vital feel _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

8. the glow glittering and shining wax _ light fixative _ natural mica particles creates a dazzling look _ molds, defines and illuminates hair _ non greasy wax-pomade to shine and define _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays _ water-soluble formula, rinses out easily with water

9. starring gel styling & shining gel Now…protagonist as a star! Adds shine and definition to your hair while providing incredible flexible support Contains hydrolyzed wheat and silk proteins, to strengthen and condition hair structure Contains a complex of sugars to increase the diameter of the hair shaft, performing maximum body and volume Contains the dessert complex to balance moisture in the hair Silicones and natural mica for an extreme shine and flexibility Aloe Vera gel, to calm, moisture and protect the hair structure Vitamin E, anti-oxidant Pantenolo, act as an conditioning agent film agents protects hair from heat styling sun filters protects hair from sun rays medium >> Use: apply on wet or dry hair then style

10. radiate polisher spray _ adds radiant shines to hair _ do not use too much, a little goes a long way _ instantaneously shines the cuticles _ smoothes cuticles conferring an healthy and brilliant look _ leaves hair brilliant, comb-able, conditioned and with an healthy and vital feel _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ adds boast and shine to colored hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

11. uplift finishing shiner hairspray _ strong fixative _ determined and brilliant hold to finishing style _ adds maximum control with no residues or stickiness _ flexible, long lasting hold, humidity resistant _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ adds boast and shine to colored hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

13. What’s up with hairstyle? when the style gets hard, Use a new language to communicate …

14. support _ hold _ definition _ special effects _ GUARANTEED !!!

15. The name “slang” perfectly interprets the spirit of this line A distorted and today’s language, simple and fashionable, to express a new style. New “language codes” therefore new products to play a definite style, extreme and of strong personality. 6 products with great hold and resistance for a strong support and to create special effects.

16. gummy gum _ A modelling fibre gum easy to manage, to create unique effects. _ For the best effect, get a moderate quantity and fibre it up, before applying on hair. _ The most texture is achieved when applied on dry hair. _ Adds body, support and definition. _ A perfect balanced formula of fixative, hydrating and silicon agents which allows support, hold and shine. _ Sunscreen adds protection against environmental aggression. _ Fragrance: strawberry chewing gum

17. rush gel _ a determined and flexible gel for every look _ body and support for every hair type _ to fix hair in a flexible long lasting way thanks to a perfect balance of fixative and silicon agents _ use on wet or dry hair. mold into desired style _ to perform with extreme hold apply on wet hair

18. oner gel _ a fundamental gel for a wet and resistant look _ to perform a wet effect always apply on damp hair _ to perform a dry extreme effect use a blow dryer _ fixes in a determined way without an adhesive effect _ Aloe Vera extract, Panthenol and silk amino acids conditions hair shaft _ vitamin E adds protection against environmental aggression

19. mighty wax _ A solid and “mighty” wax to personalize each style. _ To define and direct hair. _ Mold and re-mold, adds texture and separation. _ A unique blend of various waxes creates a protective film on hair. _ Holds humidity in hair with a humectants effect thanks to carnauba wax, derived from the Brazilian Palm. _ Get the desired quantity, warm on hands and apply on hair. _ Fragrance: blueberry

20. onside spray _ the most advanced strong and flexible spray, for a perfect style control _ a perfect balanced formula of fixative and silicon agents allows support, hold and shine _ bran rice oil and Panthenol have a conditioning action on hair while the product fixes in a definite way _ Vitamin E and sunflower extracts adds protection against environmental aggression

21. snap glue _ an incredible hard glue to create “the point” style _ to glue hair and create long lasting original looks _ defines and directs hair strands due to its adhesive action _ use on wet or dry hair. mold into desired style _ to perform with extreme hold apply on wet hair _ Aloe Vera extract, Panthenol and silk amino acids conditions hair shaft _ vitamin E adds protection against environmental aggression