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Published byWalter Quentin Lindsey Modified over 9 years ago
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Supply Chain Innovation at Geddy’s Team Name: OSCO 2 1 st Round Room 3091 Nick Bafunno Jordan Eddy Chase Hughes Stuart Hester
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GSCMI 2013 Case Competition 2 Introduction (Jordan Eddy) Background Two Step Plan Brand Consolidation Questions
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GSCMI 2013 Case Competition 3 Background (Chase Hughes) Increasing incomes Bangalore IT boom Demand and Heat Directly proportional Early Stage Market Rapid brand development Strategic positioning
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GSCMI 2013 Case Competition 4 Problems (Jordan Eddy) Demand Highly Seasonal Demand Relatively Low Demand Global – 2.3 liters India – 0.35 liters Volatile Inventory Excess Product Stock Outs
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GSCMI 2013 Case Competition 5 Recommendations (Jordan Eddy) Two year plan Target Service Level Refrigerated Trucks Brand Consolidation Strengthened position Supply chain efficiency
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GSCMI 2013 Case Competition 6 Target Service Level (Nicholas Bafunno) Most effective Fewest Stock Outs Reduces Excess Inventory Jan 2012 – Jan 2013 Max Storage 350 units Completed Orders 58%
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GSCMI 2013 Case Competition 7 Target Service Level (Nicholas Bafunno)
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GSCMI 2013 Case Competition 8 Target Service Level (Nicholas Bafunno) Jan 2012 – Jan 2013 New Storage Min Storage increase 415 Completed Orders 100% Additional 75 feet squared of space Sales Revenue 855 units 5132 (100 Rupees)
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GSCMI 2013 Case Competition 9 Target Service Level (Nicholas Bafunno)
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GSCMI 2013 Case Competition 10 Refrigerated Trucks (Stuart Hester) Solves inventory stock outs Storage 418.78 cubic feet 2094 units Mobile Serve ice-cream from back Extended service radius Potential to increase capacity Transport to and from outlets
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GSCMI 2013 Case Competition 11 Refrigerated Trucks (Chase Hughes) Break-Even Point (units) =30 Break-Even Point (Rs) = 17,996.67 Total Fixed CostsTFC = 5,399.00 Formulas: Variable Cost per UnitVCU = 420.00 BEP (units) = TFC/(SPU-VCU) Sales Price per UnitSPU = 600.00 BEP ($'s) = BEP (units) * SPU
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GSCMI 2013 Case Competition 12 Refrigerated Trucks (Chase Hughes)
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GSCMI 2013 Case Competition 13 Brand Consolidation (Stuart Hester) One Single Brand Ending the experiment “Just Sundaes” by Go Geddy Strengthen positioning
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GSCMI 2013 Case Competition 14 Questions?
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GSCMI 2013 Case Competition 15
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GSCMI 2013 Case Competition 16
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GSCMI 2013 Case Competition 17 http://newdelhi.olx.in/eicher-refrigerated-truck-iid-284647038
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GSCMI 2013 Case Competition 18
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GSCMI 2013 Case Competition 19
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GSCMI 2013 Case Competition 20
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GSCMI 2013 Case Competition 21
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