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Published byTobias Williams Modified over 9 years ago
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Loras College Purple Mike Considine | Taylor Heinrichs Kraig Liske | Eric Theilacker
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» Supplemental marketing strategies need to be designed and executed in order to increase the attractiveness of an event or reward program » Marketing activities should be aimed at developing stronger connections with the team » Marketing campaigns should emphasize the social aspects of attending an event » Adhere to the personal investment theory
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» Partnership with “The Rebellion” to grow the group and create more excitement throughout the students » Implement a points program that emphasizes attendance to games and events » Implement different rewards creating student interaction and connections to the team
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» Developed by row27 studios ˃Exclusivity with Paciolan » Used by universities, minor league, professional ˃Retention rate » “Connect real life with digital world”—Jason Cole ˃App » Sponsors » UNLVRewards.com UNLVRewards.com
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» To gain student excitement The Rebellion will host a pre-game tailgate in Cox Pavilion » Partner with “Uncle Rico” » Swipe your Rebel Card and get points for attending » Must be apart of Rebellion to attend » Partner with campus food chains (Subway, Metro Pizza, Burger Studio…) to provide food » Fatheads given at a first come first serve basis at the Rebel Rally » Prizes raffled off 15 minutes before every game
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» Individual rewards at every rally » Group rewards
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» This program can lead to all sports » 6 other ticketed sports that need attendance help » Use basketball as incentive
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» Rewards program and Rebel Rally will emphasize creating social pressure to attend games and events » Implementing a group rewards system at the Rebel Rally » Making membership to The Rebellion a requirement » Focus on game experience
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