1. GS1 Industry & Standards Event 26-30 September 2011 Cologne, Germany Creating value together with global standards Cloud Computing Time of Session: 09:00 – 10:45 Who May Attend: Everyone Speakers: Anders Grangard

2. © 2011 GS1 Anti-Trust Caution GS1 and the GSMP operate under the GS1 anti-trust caution. Strict compliance with anti-trust laws is and always has been the policy of GS1. The best way to avoid problems is to remember that the purpose of the committee is to enhance the ability of all industry members to compete more efficiently. This means: –There shall be no discussion of prices, allocation of customers, or products, etc. –If any participant believes the group is drifting towards an impermissible discussion, the topic shall be tabled until the opinion of counsel can be obtained. –The full anti-trust caution is available in the Community Room if you would like to read it in its entirety 2

3. © 2011 GS1 3 Purpose of this session Brief overview of cloud computing What is it Pros and cons Real or hype Open discussion Next steps – if any

4. © 2011 GS1 Cloud Computing – what is it? Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).computingserviceproductutilityelectricity gridnetworkInternet Grid computing, SOA Software as a Service (SaaS) Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Communications as a Service (Caas) Network as a Service (NaaS) 4

5. © 2011 GS1 Cloud Computing Eco System 5 Content Providers Application developers Other service partners: application providers, application integrators, etc Consumers Enterprises C loud service partners C loud service Users Service provider(s) SaaS, PaaS, IaaS, Caas, NaaS Inter - Cloud Service provider(s) SaaS, PaaS, IaaS, Caas, NaaS Cloud Service Users Cloud Service Partners Source: ITU

6. © 2011 GS1 Deployment models Public cloud Community cloud Hybrid cloud Private cloud 6

7. © 2011 GS1 Benifts SME deployment Developing economies “Pay per view” Marketing value 7

8. © 2011 GS1 Issue Security Privacy Legal compliance Standards & Interoperability “A key conclusion is that increased focus on standards for interfaces will enable commoditization of clouds and grids and ensure interoperability.” ITU Tech Watch report 8

9. © 2011 GS1 Is it hype or real? 9 Both There are real implementations Consumers: Amazon, Google, Apple, Ford Cloud Enterprises: “all” solution providers offers some kind of cloud The big: IBM, (certified by) SAP, GXS The small: Babelway, B2Boost But: Can they be trusted Are these truly cloud computing Are they scalable

10. © 2011 GS1 Discussion Are your company/organisation doing something today? Can GS1 be a player? Should we engage and, if so, how?

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