1. + t How to create an easy and effective video Gerardo Robinson

2. + Content 1 2 3 4 Target of this presentation Market findings and Product/Service/Solution advantages Communication strategy Technical tools for creating a video

3. + 1 Target of this presentation BEGINNERS PROFESSIONALS P-P- P+P+

4. + 2 My product? - The market? = DATA AdvantagesEmotions Market findings and product/service/solution advantages

5. + 3 Communication strategy IMPACT Profit Non-profit

6. + 3 Communication strategy [creating a promotional video] What? How? Why? + Call to action

7. + 3 Communication strategy [creating a promotional video] RECOMMENDATIONS Corporate image Well-selected illustrations (rights) Types (easy to read) Voice record (loud and clear) Be clear on the message

8. + 4 Technical tools for creating a video RECOMENDATIONS 3 – 5 min Share via YouTube, Vimeo Size: 100 MB max.

9. + 4 RECOMMENDATION Storyboard Technical tools for creating a video

10. + 4 Storyboard

11. + 4 PowerPoint Movie MakeriMovie KeynotePowerPoint Microsoft - PCApple - Macintosh Technical tools for creating a video

12. + 4 4.1 Create a presentation and add effects 4.2 Record 4.3 Add soundtrack and/or set backgrounds 4.4 Export Presentation 4.5 Import files to a video editing software 4.6 Export as a video Technical tools for creating a video

13. + 4 4.1 Create the presentation and add effects Technical tools for creating a video

14. + 4 4.2 Record Technical tools for creating a video

15. + 4 4.3 Add soundtrack and/or set backgrounds Technical tools for creating a video

16. + 4 4.4 Export presentation Technical tools for creating a video

17. + 4 4.5 Import files to a video editing software 4.6 Export as a video http://www.youtube.com/watch?v=YQBaxz5jqd4 Tutorial source: Technical tools for creating a video

18. + 4 Professional applications: After EffectsFinal Cut Technical tools for creating a video

19. + Thank you. Gerardo Robinson gerardo.robinson@myybiz.net