1. Project Showcase: Our Bodies Ourselves

2. The coolest stuff Strategy session Logo redesign Wireframes Design mockups First impression testing Mobile responsive coding Custom content types and taxonomies Plugins for increased functionality Content migration and reorganization Integration with Blue State Digital

3. Out with the old Old proprietary CMS for the main site + Unbranded WordPress blog + Campaign microsite

4. In with the new Supercharged WordPress + Blue State Digital + Tons of work = Powerhouse!

5. Cool Thing #1: First Impression Testing

6. First Impression Testing: The Tasks Imagine that you come to this site and don’t immediately see what you want on the homepage. Where do you go to search? You just received an email from the organization, asking you to make a donation, and you’d like to do that on the website. Where would you click? You’d like to learn more about breastfeeding. Where do you click? You just heard that the organization has created a petition to expand access to midwifery care. Where would you go to view the petition? Where would you click to follow this organization on Facebook or Twitter? You want to find out about “Our Bodies, Ourselves” in other languages. Where would you click for that information? Content Discoverability Fundraising Content Discoverability Advocacy Engagement Outreach TESTING TASK PRESENTED TO TEST SUBJECT

7. Cool Thing #2: Mobile Responsive

8. Cool thing #3: Custom content types & taxonomy That’s a category link That’s a taxonomy term page

9. Custom content types & taxonomy Those are subcategories

10. Custom content types & taxonomy

11. Cool thing #4: Plugins: Advanced Custom Fields Not just related content, specific related content

12. Plugins: WordPress Popular Posts WordPress Popular Posts, heavily customized to: Smoosh together its “most popular” and WordPress standard “latest” Show 4 views instead of one

13. Plugins: AddThis Provide social sharing icons on right margin Offer articles “Recommended for you”

14. Plugins: Category and Related Term Taxonomy Order Gives OBOS the ability to give each post a weight, thus ordering it in these boxes

15. Plugins: Widget Context Complete control over sidebar widgets

16. Plugins: Others Contextually Related Posts for related posts throughout DreamPress’ Varnish for caching Gravity Forms for contact and submission forms Blue State Digital for Stay Informed and Donate

17. About Cornershop Creative We’re a small, passionate web services team that helps nonprofits with: Website design Strategic planning Campaign implementation Content strategy Usability studies Gardening ;)

18. Thank you Want to learn more about how we helped Our Bodies Ourselves, or how we can help you? Email us at hello@cornershopcreative.com Visit us at Booth 323 at the Science Fair BEN BYRNE LESLEY MOLECKE IRA HOROWITZ