1. Create your own CTAs Customise away - no designer required! (but you will need some PowerPoint knowledge!)

2. 2 Instructions Time to get creating some CTAs! Firstly, it’s important to note these aren’t designed to be published straight away! They’ll need some input from you: use your own brand’s colours, fonts and messages. Just use these templates as a starting point, then resize and customise as you see fit. (We assume you already know how to edit shapes, colours and text in PowerPoint, but if you need some guidance simply check out your application’s help function) When you’re ready, select each element associated with your CTA (or draw a big box around it) so it looks like this screengrab below: Then, right click on your selection and select “Save as Picture…” It’s as simple as that! Now, let’s get started…

3. 3 1. Simple text buttons The higher the contrast, the higher the conversion rate. Try customising these buttons with your own brand’s colour palette. You can edit the text depending on the action you’d like someone to take. Get in touch Low contrast = low conversion High contrast = high conversion

4. 4 2. Buttons with icons Use different shapes and icons to draw attention to your CTA. You can create different icons using the ‘shape’ function in PowerPoint. Some even use a symbolic typeface for more options (check out a font such as Wingdings). DOWNLOAD NOW Start your free trial Watch our demo video Get your coupon here

5. 5 3. Horizontal banners Use larger banners, for example at the end of a post, for more compelling CTA Select your preferred layout, adjust the size to fit the space, and try different text and images (remember the smaller the banner, the less text you should be using). Do something Lorem ipsum dolor sit amet, vis cu unum utamur tractatos. In eam putant voluptatumLorem ipsum dolor sit amet, vis cu unum IMG Lorem ipsum dolor sit amet, Vis In eam putant voluptatum. Eos aeque tibique vituperatoribus cu. Minim epicuri prodesset pri no. Lorem ipsum dolor sit amet, vis cu unum utamur tractatos. In eam putant voluptatumLorem ipsum dolor sit amet, vis cu unum Do something Lorem ipsum dolor sit amet, vis cu unum utamur tractatos. In eam putant voluptatum IMG Do something

6. 4. Vertical banners Use sidebars to direct visitors to related content. Lorem ipsum dolor sit amet, vis cu unum utamur tractatos. In eam putant voluptatum Get your ebook Lorem ipsum dolor sit amet, vis cu unum utamur tractatos. In eam putant voluptatum Lorem ipsum dolor sit amet Get your free copy Lorem ipsum dolor sit amet, vis cu unum utamur tractatos. DOWNLOAD NOW

7. 5. Play around Explore different shapes to stand out from the crowd Watch the demo Get your free copy DOWNLOAD NOW Don’t forget to register for our free event! Get your copy! Lorem ipsum dolor sit amet, vis cu unum utamur tractatos?

8. Shameless plug Need more help? Contact Tracepoint for a free Inbound Marketing Assessment We’ve created this brief document to give you some of the basic tools to get started on your journey – however we know it’s not always easy! If you’d like to get a sense of how you’re currently performing and where you can improve, Tracepoint offer a free, no-obligation inbound marketing assessment. Click here Click here to find out more about this service, or contact us to discuss your requirements.contact us http://www.tracepoint.co.uk/inbound-marketing-assessment