1. Global Service Jam – Madras Service Jam

2. Design Challenge
How might we cherish the changes within us and around us as we grow up?

3. .me lets you store, view, cherish and share your journey of life.
Solution Overview
.me lets you store, view, cherish and share your journey of life.

4. Text Business Model Canvas Channels Cost structure Revenue streams
Key resources
Channels
Key activities
Key partners
Value proposition
Customer relationships
Customer segments
Text
Ebay
Payback
Gift vendors (online / offline)
Astrology sites
Social networking sites(Facebook)
WhatsApp
I.Q evaluating sites
Album vendor (Picasa, Flickr)
App stores
Physical attributes measuring apps
Maintenance (Server space up keep, production support)
Dynamic integrations
Charting engines
Maintaining the story board
Memories
Track knowledge
Motivation
Free
Confidential
Social responsibility
Statistics of different parameters
Build stories
Track hairstyle 
Filter people
Filter by tag
Personal
Compare with different periods
Cherish critical moments
Financial growth
Self – web support
Directions through partners or channels
Parents
Web users who want to see/share stuff about themselves
People who value memories
People who want to track their progress (over period of life)
Entities / Corporates
Software team
Research analysts
Sales & Marketing
Designers
Customer interests and needs
Website
Facebook share
Mobile/TV/App store/OS
Social networking site / apps
“All” users as “assets”
Redirections (other sites, commercial products)
Virtual gifts
Donations
Commercial/corporates (special page)
Research
Business operations
Maintenance
Promotions
Development
Advertising
Print albums
Vendor who delivers the gift or pic
Referrals for gifts for various events

5. Archana Persona User Goals User Needs Expectations
My stories / memories to live
User Needs
Track critical moments (like Christmas)
Not just birthday (write a lot about that day)
Track IQ levels (It’ll be lot of fun )
Track horoscope daily
Track hairstyle 
Likes Dad’s handwriting on photos
Archana
25-30 years
Analyst, Writer, Baker
Expectations
Extrovert
Make lot of friends
Organizer
Not a party animal
Talk to people about career
Mentoring students
Make good conversations
Trust people
Expect mutual trust
Ambition: Wanted to be a nun, then wanted to be a doctor and finally now a business analyst!
Pictures to tell stories
Keep track of past
Constraints/ Concerns
Don’t publish to the whole group
Filter people

6. Customer Journey Map Enter Engage Exit
I lost some of the snaps I took with my uncle last year 
I came back 2 days later and entered some details
Now all my data about me is on .me that I can cherish throughout my life.
Today is
my b’day 
Started using “.me”
Exciting day! I want to write a story about it
It prompts me to enter data on my b’day
I took lot of snaps with my friends
Uploaded the photos
Archana
Analyst
I can also compare some of my data with the past.
But I forgot what I did last year 
It also prompted me to upload photos with b’day dress
Tagged and shared the story with my friends through FB
I received some gifts from them
“I want to track all the critical moments of my life”
“Anticipate”
“I want a space to cherish my memories”
Uh! I can’t recollect last year’s resolution 
I started entering all the details 
Ambition
Study
Work
Hobby
# of people wished
First person to wish
People with you today
Where are you?
Had my favorite cake on this day
I just uploaded my photo took on that day
Food
IQ test
Book I’m reading
Favorite game
Highlight social problem
I don’t have enough time on that day to fill other data
Uploaded to Facebook, but difficult to track

7. Thank You