1. Leadership and Administrative Dynamics Eckerd Fall 2011

2. Agenda The ethics of leadership. When doing good turns bad. Change and the people who hate it. Strategic Planning Effective Writing Ethics Developing a culture, mission and values for an organization. Nonprofit Scandals The Organization Moving the Agency Forward Moving the Agency Forward Memo Writing

3. THE ELEMENTS OF STYLE WILLIAM STRUNK, JR.

4. SubjectVerbObject Good Sentence JohnWritesBooks Good Sentence

5. This paper serves to illustrate the great divide between what would be considered to be elegant writing and what would be considered poor, repetitive, verbose writing, in which the reader quickly loses the original point of the sentence as we cascade through a variety of ideas that are all largely the same. This paper serves to illustrates the great divide difference between what would be considered to be elegant writing and what would be considered poor, repetitive, verbose writing, in which the reader quickly loses the original point of the sentence is lost. as we cascade through a variety of ideas that are all largely the same.

6. I shall always remember my first visit to Boston. This is much better than: My first visit to Boston will always be remembered by me. What happens if you remove “by me?” Active Voice is better

7. Don’t be passive Example A: The parent hit the child. Example B:The child was hit by the parent. Example A: It is clear the parent is doing the hitting. Example B: The child is the subject. What is the child doing? Nothing (except being hit). Beware of needing to add a prepositional phrase in order to clarify what you are saying.

8. There were a great number of dead leaves lying on the ground. Dead leaves covered the ground. The sound of the falls could still be heard. The sound of the falls still reached our ears. The reason that he left college was that his health became impaired. Failing health compelled him to leave college. It was not long before he was very sorry that he had said what he had. He soon repented his words.

9. Many expressions in common use violate this principle: the question as to whetherwhether there is no doubt but thatno doubt (doubtless) used for fuel purposesused for fuel he is a man whohe in a hasty mannerhastily this is a subject whichthis subject His story is a strange one.His story is strange.

10. Delete “the fact” from every sentence in which it occurs. owing to the fact thatsince (because) in spite of the fact thatthough (although) call your attention to the fact thatremind you (notify you) I was unaware of the fact thatI was unaware that (did not know) the fact that he had not succeededhis failure the fact that I had arrivedmy arrival

11. You don’t need these words Very Really Quite Basically Generally Really, you don’t.

12. Effective Writing “The secret of good writing is to strip every sentence to its cleanest components.” Remove every: Word that serves no function Long word that could be a short word Adverb that carries the same meaning that’s already in the verb Passive construction that leaves the reader unsure of who is doing what “These are the thousand and one adulterants that weaken the strength of a sentence.” -- William Zinsser in On Writing Well, 1976

13. Examples: “In conclusion, I would like to offer that in fact, the executive director of this agency, is only out for himself and does not care about clients or the general betterment of mankind.” “The executive director is a self-serving hypocrite.”

14. Do not write a single complex idea in a series of sentences: Macbeth was very ambitious. This led him to wish to become king of Scotland. The witches told him that this wish of his would come true. The king of Scotland at this time was Duncan. Encouraged by his wife, Macbeth murdered Duncan. He was thus enabled to succeed Duncan as king. (55 words.)

15. Versus: Encouraged by his wife, Macbeth achieved his ambition and realized the prediction of the witches by murdering Duncan and becoming king of Scotland in his place. (26 words.)

16. "He noticed a large stain in the rug that was right in the center." "He noticed a large stain right in the center of the rug." Shrunk

17. Watch out for these phrases: for the most part for the purpose of in a manner of speaking in a very real sense in my opinion in the case of in the final analysis

18. More… in the event that in the nature of it has been estimated that it seems that the point I am trying to make what I mean to say is it may be argued that

19. All three of the the three Fewer in numberfewer Give rise tocause In all casesalways In a position tocan In close proximity tonear In order toto Wrong Right

20. WordyClear in spite of the fact thatalthough in the event thatif new innovationsinnovations one and the samethe same period of four daysfour days personal opinionopinion shorter/longer in lengthshorter/longer

21. JUST DOING GOOD IS NOT ENOUGH

22. Measurement and other management tools Results based accountability – Using results to make decisions Knowing what outcomes we want How are “customers” (clients) better off as a result of our services? Convincing stakeholders that data is important

23. Using common language tools Results – the condition of well-being we want for clients Indicators – how we measure these conditions Baselines – where are we and where we are headed Turning the curve – improvement is up from the baseline Performance measurement – how we Know programs are working

29. Leading through data Convincing program staff that data is important Doing good is not enough Presenting data clearly Eliminating unnecessary words

30. words matter Urgent measurable strategic indicators Targeted priority incremental goals Core qualitative systemic results

32. Taking responsibility Mark Friedman: “We have created a service system for children and families where it is entirely possible for public health, mental health, juvenile justice, social services and the schools to all be working with the same family and not even know it.”

33. Who is responsible for teen pregnancy?

34. It takes a community Schools Churches The county health department YMCA Community College Commission on Children and Families Hospitals Women’s Crisis Center Tillamook County Oregon

35. Goals Definition A statement that describes in broad terms what the client will do. Example Client will reduce alcohol use.

36. Objectives Definition A statement in specific and measurable terms that describes what the client will know or do. Example 80% of clients will be alcohol free upon completion of the program and six-months after.

37. InputsActivitiesOutputs Short Term Goal Long Term Goal

38. Inputs StaffFundingSupplies

39. Activities Program Development Training Counseling Meals Made

40. Outputs Number of staff who can explain their role in the program methodology Number of trainings Number of counseling sessions Number of meals served

41. Short Term Outcomes Motivation Learning Skills Attitudes

42. Long Term SocialBehaviorEnvironmentalEconomicPolicies Political

44. Strengths Qualified Staff Strong Board leadership Good community relationships Weakness Funding sources unstable High turnover Poor measurement of outcomes Opportunities New federal funding available New interest in homeless families Threats Recession will worsen to depression Competition from for profit entities Need exceeds ability to respond SWOT Analysis

45. P E S T Political Economic Social Technological Break out session. Perform this test for the agency you work for and present it to the class.