1. TV vs. “Top” Internet Brands

2. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW. Cable Networks Represents all Nielsen measured Ad-Supported Cable Networks. Ad- Supported Cable Networks (Hrs: Mins) Broadcast Networks (Hrs: Mins) 33:19 Monthly Time Spent (March 2015) (Average mins per visitor, Hrs: Mins) 68:52 102:11 Ad-Supported Television (Hrs: Mins)

3. Ad-Supported Television Brands (TV + Website) = 141 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; ComScore Multi-Platform; Cable Networks Represents all measure Ad-Supported Cable Networks by comScore Ad- Supported Cable + Broadcast Networks (TV) (Hrs: Mins) Ad- Supported Cable + MVPDs + Broadcast (Websites) (Hrs: Mins) 39:07 Monthly Time Spent (March 2015) (Average mins per visitor, Hrs: Mins) 102:11 141:18 Total Ad-Supported TV Brands (TV + Websites) (Hrs: Mins)

4. Looking at How the US Spends It’s Time Across Screens: Cable, Broadcast, 4Portals+Facebook Source: Nielsen Npower Live+7 March 2015 P2+, CAB analysis of comScore duplicated data. Cable Television represents all measured Ad-Supported Cable nets by Nielsen and ComScore; Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; Four Portals represent: Yahoo, Google, MSN and AOL. Total Ad-Supported TV Brands (Cable + MVPDs+ Broadcast: TV+ Web) (Hrs: Mins) 4 Portals + Facebook (Yahoo!+ Google + MSN + AOL) (Hrs: Mins) 41:46 Monthly Time Spent (March 2015) (Average mins per visitor, Hrs: Mins) 141:18

5. Ad-Supported TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook More Time Is Spent Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 March 2015 P2+, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform). Nielsen Social March 2015. Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 102:1122:18 16:225:01 6:0014:23 16:49 70MM Tweets 141:18 Monthly Time Spent (Hrs:Mins) 21:23 20:23 P2+

6. Ad-Supported TV Brands 4 Portals Facebook Adults 18-34 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 March 2015 P18-34, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform A18-34). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 72:1916:50 16:304:32 5:0418:23 19:38 108:48 Monthly Time Spent (Hrs:Mins) 21:02 23:27 A18-34

7. Ad-Supported TV Brands 4 Portals Google, MSN, AOL & Yahoo!) Facebook Adults 18-24 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 March 2015 P18-24, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform A18-24). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 62:3912:35 15:425:48 4:2916:11 21:40 96:55 Monthly Time Spent (Hrs:Mins) 21:30 20:40 A18-24