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Presenting a Winning Argument Tess George Speakwell Training © 2011
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Do the homework
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Go with the flow
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“The Homework” Know the AudienceDevelop a Convincing Message Be Competent and Care
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“The Homework” Know the AudienceDevelop a Convincing Message Be Competent and Care
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Persuading the Police
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Common Ground
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What matters?
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WIIFMWIIFM Benefits!
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Success!
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Contract Negotiations
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Motivating employees
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Selling to the Boss Values Worries Personality
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“The Homework” Know the AudienceDevelop a Convincing Message Be Competent and Care
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I want my listeners to agree that… I want my listeners to… because… Give them reasons
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Cell phones present a danger to health.
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It is wrong to grade on a curve.
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The drinking age should be lowered to 18.
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We have a professional dress code. Sarah is wearing a very short skirt. Sarah needs to wear a longer skirt.
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Being ethical is more important than making money. An employer needs to offer health insurance to employees in order to be ethical. We need to offer health insurance even if it lowers our profits.
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Deductive Using principles, laws, rules or beliefs as the premise of the argument. All men are mortal Socrates is a man Therefore, Socrates is mortal
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“Every time we have used the program, management response has been positive. This is a very popular program and I’m sure you’ll like it.”
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Reasoning by Example Inductive Using specific examples to come to general conclusions.
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This worked for our customer in New Jersey so well, it should work in their Massachusetts location, too.
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Reasoning by Analogy Since A and B are essentially alike, what is true of A is true of B.
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Our managers are leaving for other companies because they aren’t being paid enough here. We need to increase salaries to remain competitive.
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Reasoning by Cause One event is claimed to be the result of another.
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Studies show that students who take music lessons get higher grades. Students should take music lessons if they want better grades.
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Causation vs. Correlation X caused Y Y caused X X and Y are associated because of other factors
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Causal Mistakes Wrong cause Insufficient cause Post hoc
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Evidence: Relevant Clear Timely Unbiased
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Overcome Objections Anticipate Develop rebuttals Use direct or indirect method
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Getting Organized Benefits Problem- Solution Motivated Sequence
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Benefits The purchase of this equipment will: Improve safety Reduce customer complaints Save money in overtime pay
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Problem- Solution Problem Cause Solution Solution Needed!
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Motivated Sequence Attention Need Solution Vision Action
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Be Competent and Care
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Let your emotion show Stir the other’s emotions
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If you Know the Audience Deliver a Clear Message Are competent and show that you care
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You can present a Winning Argument
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Does it make sense to major in Liberal Arts?
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If the point of education is to make money If Liberal Arts majors don’t make money Then, a Liberal Arts education misses the point.
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If the point of education is personal fulfillment If Liberal Arts offer the greatest opportunity for personal fulfillment Then a Liberal Arts education gets to the point
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Remember last winter? 2,000 citizen complaints – long waits for the snow truck 1,000 Miles of Road
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Trucks vs. Wait time Number of TrucksHours to Clear Roads 150 3 (Current Fleet)16.6 5 (Purchase of two)10
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Cost Comparison TrucksOvertime 2010 2 = 100,00070,000
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We should buy two new trucks Because: We want fewer citizen complaints Citizens complained about waiting too long for the truck Two more trucks will increase clearing time (in a 4-6 inch fall) by 6.6 hours
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Mr. Smith His Employer The US Government The City Government The Hospital
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What’s in a Word? Persuasion Argument Winning
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Message You Audience AMYAMY
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Message You Audience AMYAMY
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Building an Argument ConclusionReasonEvidenceAssumptionEvidenceReasonEvidenceAssumption
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Building an Argument ConclusionReasonEvidenceAssumptionEvidenceReasonEvidenceAssumption
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Assumptions - beliefs Value : what is most important. Descriptive : how the world is, or will become.
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It’s a “dog-eat-dog” world out there. (descriptive)
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It’s more important to get ahead than to be fair. (value)
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Most people want to be and try to be good. (descriptive)
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It’s more important for everyone to have their basic needs met than for a small group of people, even if they worked for it, to have a lot.(value)
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Logos -Building an Argument ConclusionReasonEvidenceAssumptionEvidenceReasonEvidenceAssumption
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Logos -Building an Argument ConclusionReasonEvidenceAssumptionEvidenceReasonEvidenceAssumption
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Convince other to: Agree with you Do what you want By means of: Reasoned Argument Emotions
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