1. BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better”
Luke Dhuyvetter
Lee Dunford
Kelli Moe

2. Introduction Introduction- Kelli History- Luke SWOT Analysis-Luke
Industry Analysis- Lee
Competitor Analysis-Lee
Future Outlooks- Kelli
Recommendations- Kelli

3. History 1865 - 1901: Founding of BASF - the age of dyes
: The age of fertilizers  
: New high-pressure syntheses  
: Reconstruction and new beginning  
: The beginning of the plastics age  
: From Ludwigshafen to the world  

4. SWOT Analysis Strengths Weaknesses Good Reputation
Has a positive public appearance.
Variety of different products
Weaknesses
Hitler made the company help his armies out which is a reason some people might not want to use BASF’s products.
Lots of competition

5. SWOT Analysis Opportunities Threats The advancement of technology
Possibility of cheaper transportation
Threats
High cost of shipping goods
More strict emissions laws

6. Industry Profile Chemicals Plastics Performance Products
Agricultural Products
Oil & Gas

7. Chemicals Produces chemicals Construction Automotive Electrical
Electronics
Health & Nutrition

8. Chemicals
Produces a carbonyl iron powder that is used in electric motors
Chemicals for the lumber industry
Sells laminated flooring
Production Sites
Germany, Belgium, Louisiana, Texas, & China

9. Plastics Worlds Leading Plastic Producer
50 years ago selling 3 Million
To now selling 150 Million metric tons a year
Sales for million in euros

10. Performance Products Coating & Polymers
Sells a chemical for waterproofing
Produces a chemical for clear coating and under coating cars

11. Agricultural Products
Sells to 60 different countries
Sells spray for over 150 different crops
Specializes in fruits and vegetables
Sells over 1000 different products
Markets 13 natural occurring vitamins

12. Gas & Oil Has oil reserves in Libya & Germany
Has 14 different wells in Libya alone

13. Competitors
Bayer AG
Dow Chemical Company
Total SA.

14. Future Outlooks
June 2006
BASF received the Federation of German Industry (BDI) Award for the Environment

15. Future Outlooks
Jan 2007
#1 position in manager magazine's Good Company Ranking

16. Other Awards April 2005- Awarded the Environmental Reporting Award
June Honored with the Presidential Green Chemistry Challenge Award for UV-curable primer
September Received Best Corporate Reporting of the year
September Received Award for family-friendly policy in Germany
December Received Best Corporate Citizenship Award in China
April 2006-Nominated for EU Commission’s Environmental Award

17. Recommendations Earn a premium on their cost of capital
Help their customers to be more successful
Form the best team
Ensure sustainable development

18. Any Questions?