1. UK Alumni Association Website Redesign Presentation & Social Media Roundtable For 2013 APSEC Albert Kalim UK Alumni Association www.ukalumni.net www.ukalumni.net/socialmedia www.ukalumni.net www.ukalumni.net/socialmedia

2. Before

3. After

4. Process &Timeline Started brainstorming and researching in November 2011, including ongoing staff and users’ suggestions. Priorities: navigation, user friendliness (one click), clean design, high def images, customer service, member focus, social media and tools, dynamic functions Google Analytics Research in December 2011 Benchmark Research in January 2012 Initial design in February 2012 Final Design Revision (4 th ) in April 2012 Test site completed in June 2012 Going LIVE in July 2012

5. Benchmarks And More Research Benchmarked alumni associations - 30 Other alumni associations – 13 Universities and top education websites - 31

6. X Factors Video spotlight Large, high def rotating spotlights Mega drop down navigation Rotating banners on all subpages Social media tools Other tools such as print, email, resize Dynamic Google Map, StreetLive Feature

7. Questions & Discussion Albert Kalim albertkalim@uky.edu 859-257-5433 albertkalim@uky.edu Kelli Elam kelli.elam@uky.edu 859-257-7164 kelli.elam@uky.edu www.ukalumni.net/contactus