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Global Inventures Inc. Confidential. All Rights Reserved. Global Inventures Presentation to The IMTC Board of Directors October 15, 2001 Jim Polizotto Global Inventures, Inc.
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Global Inventures Inc. Confidential. All Rights Reserved. Inventures Communities An IMTC Opportunity
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Global Inventures Inc. Confidential. All Rights Reserved. Inventures Communities An IMTC Marketing Opportunity
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Global Inventures Inc. Confidential. All Rights Reserved. Inventures Communities An IMTC Promo Opportunity MPEG-4 Industry Forum
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Global Inventures Inc. Confidential. All Rights Reserved. Inventures Services Inventures IMTC Board of Directors --- Officers --- WG/AG Executive Director End to End Service Project Management Business Operations Events/Meetings Web Management Member Services BH (PR Firm) Gray Cary(Legal) RINA (Acctg) Interoperability Members/Prospects Web Host
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Global Inventures Inc. Confidential. All Rights Reserved. Inventures Services/Organization Executive Director Jim Polizotto Event Mgmt Jennifer Fletcher Web Dev Merlin T Jennifer G Member Services Kelli Palkoner Finance Greg Lintz Marketing
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Global Inventures Inc. Confidential. All Rights Reserved. IMTC Team Jim Polizotto Executive Director(925)275-6651jpolizotto@inventures.com Jennifer Fletcher Events Manager(925) 275-6670jfletcher@inventures.com Greg Lintz Finance(925) 275-6673finance@inventures.com Kelli Palkoner Member Services Email,Web access (925) 275-6685kpalkonr@inventures.com Merlin Triplett Jennifer Garrison Web Development Services (925) 275-6672Webmaster@inventures.com Marketing Programs
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Global Inventures Inc. Confidential. All Rights Reserved. Things We Do What happens Daily? Finance –Invoicing & renewals - fax, email, phone25/month –Payables/cash receipts/collections30/month –Financial reports, deposits & reconciliation20/month Information management –Membership application processing3-5/month –Database, acctg, web access, reflectors 100/month –Member/prospect e-mail, phone inquiries 200+/month Web Site 40-70/month –Functionality upgrades, site maintenance, archiving –On-line forms and registrations –Member links, content changes & postings Events management –Hotel & location selection, catering, AV 50+/month –Member / vendor inquiries & communications 50/month
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Global Inventures Inc. Confidential. All Rights Reserved. IMTC Avg. Monthly Hours 2001 (Not including SuperOp!)
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Global Inventures Inc. Confidential. All Rights Reserved. Inventures Charges to IMTC Fixed Contracted rate - $29,500/mo. –SuperOp! charged separately - $150/attendee Reduced fees Oct – Dec to $23,500/mo. –Membership losses – revised budget in August –Help to reduce expenses in critical financial year –Negotiated significantly reduced penalty fees for Spring Forum cancellation, SuperOp! attendance Value – Inventures fees at 2001 rates would be $37,800
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Global Inventures Inc. Confidential. All Rights Reserved. Inventures View of Industry Conferencing resurgence due to reduced travel For one reason or another - hasn’t been a more fortuitous time for IMTC visibility IMTC member companies can all benefit from increased market awareness
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Global Inventures Inc. Confidential. All Rights Reserved. IMTC Focus – Next 6 mo. DRIVE IMTC awareness/visibility via Marketing –Create white papers, business model, vertical collateral –Map & implement media & analyst education program –Map & implement conference and speaking opportunities –Dedicated marketing support to augment Marketing AG Increase membership and member engagement IMPROVE web site with technical content, etc. INCREASE and MAINTAIN Liaisons with related organizations
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Global Inventures Inc. Confidential. All Rights Reserved. Key Focus Areas Message Creation (“Value of Conferencing”) Proactive PR (Make News) Industry and.org presence (Consistency) Horizontal/Vertical/Developer Content for Web and Other (Creation) Member Communication (Newsletters etc.) Member Engagement (Traction with key AGs)
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Global Inventures Inc. Confidential. All Rights Reserved. Messaging/Branding Issue: IMTC needs clear, concise statements on what it is and why it is important Solution: Develop a core messaging platform –Communicate IMTC’s Value to the industry –Communicate IMTC’s Leadership in Testing (Interoperability Testing, SuperOp!)
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Global Inventures Inc. Confidential. All Rights Reserved. Public Relations Issue: Proactive vs. Reactive/Sporadic Public Relations Solution: Create news Issue bi-monthly press releases Conduct private ‘market influencer’ briefings Build awareness within other consortiums by actively pursuing speaking opportunities at their events Deliver content through PR agency (BH)
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Global Inventures Inc. Confidential. All Rights Reserved. Content Issue: IMTC needs enhanced collateral to assist in educating the market, increasing awareness, and building community Solution: Create Collateral to demonstrate IMTC’s neutral position with related standards
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Global Inventures Inc. Confidential. All Rights Reserved. Website Issues: Requires updating on a regular basis. Content must be created as site expands and new sections are created. Solution: Create content internally– provide a reason for repeat visits Manage & support Developer community
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Global Inventures Inc. Confidential. All Rights Reserved. Member Communication Issues: Need constant activity pings. Need to generate IMTC Member Identity Solution: Quarterly Newsletter, Monthly Updates IMTC Reach - Market Managers, IMTC Material - Plaques, Web Cross links, Logo Display, etc.
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Global Inventures Inc. Confidential. All Rights Reserved. Recommendation Recognize need for positive traction next 6-9 months Recognize leadership flux Recognize committee volunteers are well intentioned but priority and time conflicted Continue decision thread with Technology 0,5 FTE for 4 – 6 mo. at Inventures to make things happen. –Cost = $7500/mo. –If no significant engagement at that time, we will discontinue effort.
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Global Inventures Inc. Confidential. All Rights Reserved. Summary We are committed to providing superior service to IMTC Thank You!
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