1. CHANNEL PREFERENCE

2. CHANNEL PREFERENCES AND VIEWING FOR 18- 39 YEAR-OLDS TV2 is a clear favourite amongst 18-39 year olds in both channel share and as the preferred channel – indicating that viewing on the channel is sought out rather than default. Peak Channel Share Jul 11- Jun12Channel Preference Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1 st Jul 11 – 30 th Jun 12

3. CHANNEL PREFERENCE AND VIEWING FOR 25-54 YEAR-OLDS TV2 takes the channel share leader position against 25-54 year olds, however TV ONE stacks up as the preferred channel. (nb Sky includes a multitude of channels). Channel Preference Peak Channel Share Jul 11 – Jun 12 Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1 st Jul 11 – 30 th Jun 12

4. CHANNEL PREFERENCE AND VIEWING FOR HHS WITH KIDS 0-14 TV2 is a clear favourite amongst Household Shoppers with kids 0-14 in both channel share & as the preferred channel. Peak Channel Share Jul 11 – Jun 12 Channel Preference Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1 st Jul 11 – 30 th Jun 12