1. A/S Product Analysis
Syllabus Development

2. A/S Product Analysis Syllabus components Written Paper DT1 30%
Case Study or
Product Analysis 30%
Coursework %

3. A/S Product Analysis Product Analysis Assessment Criteria
Research Strategy
Effectiveness of Strategy
Depth and Breadth of Understanding
Personal Comment
Quality of Communication

4. Related to the analysis
A/S Product Analysis
Blocks of study
Related to the analysis
Designing and Innovation
Product Analysis
Materials and Components
Industrial and Commercial Practice

5. A/S Product Analysis choose their own product for analysis
I want students to:
choose their own product for analysis
get to know the product in some depth
understand the implications of design decisions
apply the knowledge and understanding gained to other areas of specification

6. A/S Product Analysis Product Features ‘Above the line’ considerations
Core Features
Materials
Function
User interface
Aesthetics
Performance
Ergonomics
Ancillary Features
Build Quality
Economics
Reliability
Safety
Similar products
Maintenance
Finish
Packaging

7. A/S Product Analysis Product Features ‘Below the line’ considerations
Core Features
Technology
Materials
Manufacturing processes
Assembly
Components
Function
Ancillary Features
Economics
Quality Control
Quality Assurance
Reliability
Construction
Sustainability

8. A/S Product Analysis Product analysis will lead to
Re-Design of product
Further discussion

9. Marking the Product Analysis
Research strategy
A well planned strategy reflecting positive thought and understanding of the product to be analysed.

10. Research strategy – 5 marks
Evidence of planning activity
Structured planning for the product analysis
Structure of content
Aims and objectives of the analysis
Knowledge of the specification content – where is it likely to appear

11. Effectiveness of strategy – 5 marks
A very high level of understanding revealed of the features and characteristics of the product.

12. Effectiveness of strategy
Aims and objectives facilitating the analysis
Was the planning material effective?
Is there a product overview?
Application of Specification content
Planned evaluation activities

13. Depth and breadth of understanding
A very good analysis of a product’s characteristics and features which contribute towards its function.
Comment on industrial and marketing practices used to produce and promote the product.

14. Depth and breadth of understanding
Quality of Application of Specification content within the analysis – / 2 marks
Above the line analysis – / 6 marks
Below the line analysis – / 12 marks

15. Depth and breadth of understanding
Above the line analysis – / 6 marks
Weak level of understanding of the product’s features (2 marks)
Good description and some comparisons of specification content contained within a good product analysis (4 marks)
Very good analysis of product and associated systems with clear reference to three aspects of the specification (6 marks)

16. Depth and breadth of understanding
Below the line analysis – / 12 marks
Weak level of understanding of the product’s features (4 marks)
Good description and some comparisons of specification content contained within a good product analysis (8 marks)
Very good analysis of product and associated systems with clear reference to three aspects of the specification (12 marks)

17. Personal comment – 10 marks
A detailed and incisive analytical study which could include development or improvement of the product with modifications and suggestions for further incremental improvement.

18. Personal comment Analytical comment Not simply descriptive of product
Evaluative comment including possible weaknesses/modifications
Aims and objectives used
Knowledge of Specification content
Weak Descriptive – 3 Good descriptive – 6 Good descriptive and Analytical – up to 10

19. Quality of report
An excellent product analysis, presented with care and pride in all details.
A very high level of graphical and written skills evident.

20. Quality of report – 10 marks
Quality of writing skills
Quality of graphic skills
Use of a range of media
Handwriting/ICT skills
Logical framework

21. A/S Product Analysis ‘Above the line’ and ‘Below the line’
As a result of the product analysis candidates will be able to produce a graphic of the products features both:
‘Above the line’
and
‘Below the line’
This may be submitted as part of the portfolio

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