2. Cheryl Salazar| The Partner Marketing Group 20 Throwback Marketing Tips What has stuck around and how it’s changed

3. 1 – Marketing Lists need to be focused

4. 2 - Privacy policies are still important Generate a free policy on http://www.freeprivacypolicy.com/ http://www.freeprivacypolicy.com/

5. 3 – Only interesting newsletters are read Send to your biggest fans Clickthroughs will help adjust strategy Conversions (content or calls) Clean your list (remove all the bounces) Forward rate and how you can track it Delivery rate should be above 95% Include alt text for your images

6. 4 – Email is the new snail mail Ask subscribers to white list you Offer both HTML and text versions of the email Use short subject lines Honor unsubscribes, it’s illegal not to Use personalization

7. 5 – Nurturing is still fashionable https://mbs.microsoft.com/partnersource/northamerica/partner- essentials/guides-handbooks/MSDPartnersERPinSMBToolkit The Rule of 45: 45% of all inquiries will buy within 12 months. Time is the only variable. James Obermeyer, Sales Lead Management Association

8. 6 – People still don’t like SPAM Source: http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate- List-of-Email-SPAM-Trigger-Words.aspx

9. 7 - Quality Back Links matter

10. 8 - Telemarketing still has purpose Telescripts available on Partnersource: https://mbs.microsoft.com/partnersource/northamerica/sales- marketing/campaigns-demand-generation

11. 9 - Turn pictures into words

12. 10 – Expanding to Canada? Visit the Industry Canada website at www.ic.gc.ca. Search on companies by categories or NAIC and get comprehensive detail about businesses.www.ic.gc.ca

13. 11 - Resurrect the Direct Mail piece

14. 12 – No more syndicated content!

15. 13 - Refresh your logo http://www.entrepreneur.com/dbimages/article/what-your-companuy-logo.jpg https://www.graphicsprings.com/

16. 14 - Reconsider your giveaways, we have too many coffee mugs

17. 15 – Submit Local Press Releases

18. 16 – The Chamber of Commerce

19. 17 – Leverage your Business Journal

20. 18 - Advertise on local TV or radio

21. 19 – Local event sponsorship

22. 20 – Tradeshows are experiencing a resurgence

23. Who is The Partner Marketing Group? We provide experienced-backed guidance combined with high quality content to fuel your inbound and outbound marketing campaigns. Marketing Planning and Strategy Campaign Development Social Media Channel Marketing Contact: CSalazar@ThePartnerMarketingGroup.comCSalazar@ThePartnerMarketingGroup.com Leave your business card. We’ll notify you when this must-have eBook is released! Content Development: eBooks Infographics Blogs Social tools & posts Comprehensive Campaigns Case studies and more.

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