2. Video Sharing Alejandra Moreno EDT 180 - 20785

3. PurposeFeatures Audience Social Media Care and Adopt Uses 2

4. Contact Information: Alemoreno_93@hotmail.com 3

5.  Vine it’s not just any video sharing app it’s designed in a way for you to film short, separate instances so they can be linked together for a total of six seconds. 4

6.  Time travel : you can remove, reorganize or replace any shot within a post before you share it.  Sessions : save any post and come back to it later – work on up to ten posts at one.  Add location  Sharing: sharing your post at the same time with Twitter and Facebook. 5

7.  The intended audience is most likely for young people.  According to an analysis the vine followers are relatively young (median age 19.8) with below average income and this account has a notable audience concentration in London. 6

8.  It took only 3 months for Vine to gain one million.  In April 2013 Vine was the most downloaded app from the Apple App Store in the United States.  By August 2013 Vine announced that it had crossed over the 40 million user mark. 7

9.  The outcome of this app has been awesome; vine gives us the ability to have microwave access to our favorite artists and other people.  It is a fun app and easy to use, works for both IPhone and Android  Available in 19 different languages: Danish, Dutch, French, Finnish, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese, Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish. 8

10. 9 Vine was the fastest-growing app in the world in 2013

11. 5 ways to use Vine  Use Time Lapse; it’s imperative to deliver a clear message within the 6-second timeframe. Time lapse allows you the opportunity to capture all the required elements to make your short story flow.  Show personality; you only have 6 seconds to attract your target audience. Make every second count. It’s important to exhibit creativity, uniqueness and originality. 10

12.  Showcase New Content; Vine offers a 6 second platform for marketing new promotional material. Brands can create a video teaser for a new eBook, download or blog article. Make sure the elements you include are visual appealing and engaging for viewers.  Use Hashtags; As with Twitter, Vine also enables the utilization of hash tags for sorting through relevant topics.  Share and promote; Share a link from Vine on Twitter, Pinterest or any other social media marketing platform your company uses. 11

13.  I actually have a Vine account. It is awesome, it allows me to revine other funny vines and upload within 6 seconds whatever I want in multiple clips. 12

14.  Every second, 5 vines are tweeted.  Three of the five most retweeted Vines ever made were created by musicians.  Dunkin’ Donuts became the first company to utilize Vine as an entire television advertisement on September 9, 2013.  Top five industry leaders on Vine: fashion, sports, automotive, technology, and print.  Vine is owned by Twitter.  Founded by Dom Hofmann, Rus Yusupov, and Colin Kroll.  Vine initial release date: January 24 th, 2013. 13

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17.  http://www.sproutcontent.com/blog/bid/174 599/5-Ways-to-Use-Vine-for-Social-Media- Marketing http://www.sproutcontent.com/blog/bid/174 599/5-Ways-to-Use-Vine-for-Social-Media- Marketing  https://blog.twitter.com/2013/vine-a-new- way-to-share-video https://blog.twitter.com/2013/vine-a-new- way-to-share-video  http://www.searchenginejournal.com/25- things-know-vine/87383/ http://www.searchenginejournal.com/25- things-know-vine/87383/  https://www.mediabistro.com/alltwitter/vine -fastest-growing-app_b50904 https://www.mediabistro.com/alltwitter/vine -fastest-growing-app_b50904 16