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@MediatelNews #MTresearch Event partners: Connected Screens Connected Consumers.

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Presentation on theme: "@MediatelNews #MTresearch Event partners: Connected Screens Connected Consumers."— Presentation transcript:

1 @MediatelNews #MTresearch Event partners: Connected Screens Connected Consumers

2 @MediatelNews #MTresearch Event partners:

3 @MediatelNews #MTresearch Event partners:

4 @MediatelNews #MTresearch Event partners:

5 @MediatelNews #MTresearch Event partners: Connected Screens Connected Consumers

6 @MediatelNews #MTresearch Event partners: Methodology: Online sample 16+ UK broadband homes Quotas on age, gender, working status and social grade Weighted to broadband universe Research agency:Data partners:

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9 @MediatelNews #MTresearch Event partners: Base: all with Smart TV set (595) Daily Weekly Occasionally Barely since connecting Not connected to Internet % How often use apps on Smart TV

10 @MediatelNews #MTresearch Event partners: Uses of a TV Screen

11 @MediatelNews #MTresearch Event partners: See video advertising

12 @MediatelNews #MTresearch Event partners: Smartphones and advertising: every/most days Base: All with smartphones in household (1563) %

13 @MediatelNews #MTresearch Event partners: % penetration 73% 36% Facebook vs Twitter: Ever used by age 16-24 25-3435-44 45-54 55+

14 @MediatelNews #MTresearch Event partners: Base: All in broadband homes (2001) Other connected services personally used

15 @MediatelNews #MTresearch Event partners: Connected Screens Report Connected Screens partnership Mediatel Connected subscription How can I find out more? Anne Tucker: anne.tucker@mediatel.co.uk 020 7420 3252anne.tucker@mediatel.co.uk


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