1. F IVE S OURCES OF I NFLUENCE : C REATING L ONG L ASTING B EHAVIOR C HANGE Kristin Pace, Ph.D.

2. B EHAVIOR C HANGE Pictures from: commons.wikimedia.org emergencyeyes.blogspot.com283 outsmarthormones.com891

3. E COLOGICAL M ODEL OF B EHAVIOR C HANGE Picture from: http://www.esourceresearch.org/eSourceBook/SocialandB ehavioralTheories/5InterventionstoChangeHealthBehavi or/tabid/737/Default.aspx

4. P RE -C ONSIDERATIONS Formative Research Theory-driven Picture from: http://identityspecialist.net/2011/02/04/theo ry-and-practice/

5. I NDIVIDUAL Audience segmentation Picture from: http://ddroylec.blogspot.com/2012/04/ps ychographic-analysis-for-amrita.html

6. I NDIVIDUAL Message quality Vivid, believable, relevant, understandable provides an action, presents novel information Message exposure

7. I NTERPERSONAL Social networks Diffusion Social support Picture from: http://www.perey.com/mobilesocialnetworking.html

8. O RGANIZATIONAL Recognize organizational influence Be a leader Create strategic partnerships

9. C OMMUNITY Adopt a social norms approach Build collective efficacy Build social capital Picture from: http://www4.nau.edu/insidenau/bumps/2010/8_24_10/com munity.html

10. P UBLIC P OLICY Don’t forget to think local Include enforcement in messages Picture from: http://www.lightlab.com/market- environment/legislation-against-traditional-light-bulbs;

11. C ONCLUSION

12. C ONTACT I NFORMATION Kristin Pace, Ph.D. kristin.pace@kingcounty.gov (206) 263-1469 Public Health-Seattle & King County Local hazardous Waste Management Program