1. Wake-Up Boarding Dome Group Marketing Plan Brett Jolley Gabriela Garcia Todd Fichter Cindy Spangler

2. Wake-Up Boarding Dome Description of the company Description of the company Company’s environment Company’s environment Research findings Research findings Marketing objectives Marketing objectives Target Market Target Market Product strategy Product strategy Distribution strategy Distribution strategy Promotion strategy Promotion strategy Pricing strategy Pricing strategy Implementation and evaluation plans Implementation and evaluation plans

3. Description of Wake-Up Boarding Dome Wake-Up Boarding dome provides indoor cable- wakeboarding service to the Wasatch front.  What is cable-wakeboarding? o http://www.cable-ski.com/ http://www.cable-ski.com/ The company is unique to this area for these reasons: It is the only cable-wakeboarding facility in the west It is the only cable-wakeboarding facility in the west It is the only indoor cable-wakeboarding facility in the world It is the only indoor cable-wakeboarding facility in the world It provides access to wakeboarding year round in any weather condition It provides access to wakeboarding year round in any weather condition

4. Company Description Mission The mission of Wake-up Boarding Dome is to provide high quality, year round, indoor cable-wakeboarding services that will be able to meet the growing popularity of wakeboarding in the Wasatch front area. Along with providing the best possible service, we will help novice to professional wakeboarders achieve their goals. The mission of Wake-up Boarding Dome is to provide high quality, year round, indoor cable-wakeboarding services that will be able to meet the growing popularity of wakeboarding in the Wasatch front area. Along with providing the best possible service, we will help novice to professional wakeboarders achieve their goals. 5-Year Goals To become a name synonymous with wakeboarding in Utah. To become a name synonymous with wakeboarding in Utah. To expand enough to meet the rising demand. To expand enough to meet the rising demand. To become a Destination on the U.S. Cable Wakeboarding Tour. To become a Destination on the U.S. Cable Wakeboarding Tour.

5. Environment Social Factors Movement toward an active lifestyle Movement toward an active lifestyle Health risks Health risksEconomic Costs Costs Buying a boat Buying a boat Towing a boat Towing a boat

6. Environment Technology This service is dependant on technology This service is dependant on technology Downtime Downtime Turnover TurnoverCompetition Direct competition? Direct competition? Indirect competition Indirect competition Lakes Lakes Other sports Other sports

7. Environment Natural Environment Weather Weather Pollution Pollution

8. Research In our research we had positive feedback and discovered that our perfect target market would be Caucasian males ages 15 through 26 years old In our research we had positive feedback and discovered that our perfect target market would be Caucasian males ages 15 through 26 years old Perfect area to build an indoor wakeboarding facility would be in Salt Lake City Perfect area to build an indoor wakeboarding facility would be in Salt Lake City Discovered that several people have not tried wakeboarding Discovered that several people have not tried wakeboarding

9. Research Most people have not tried wakeboarding because they have no access to a boat or equipment Most people have not tried wakeboarding because they have no access to a boat or equipment Our company could benefit from this we could have a lot of potential customers Our company could benefit from this we could have a lot of potential customers Most people are willing to try wakeboarding if they were given an opportunity Most people are willing to try wakeboarding if they were given an opportunity

10. Research 89% of people surveyed would consider participating in water sports during the winter if it was in an indoor facility 89% of people surveyed would consider participating in water sports during the winter if it was in an indoor facility 74% of people surveyed would be willing to wakeboard year around 74% of people surveyed would be willing to wakeboard year around 40% of people surveyed had an annual income between $15,000-$19,999 40% of people surveyed had an annual income between $15,000-$19,999

11. Research: Results From the Survey 3. Would you consider participating in water sports during the winter if it was an indoor facility.

12. Research: Results From the Survey 9. Would you be willing to wakeboard year around? *4 didn’t answer the question

13. Research: Results From the Survey 11. What is your estimated annual income?

14. Marketing Objectives Our company would like to take advantage of being the only indoor wakeboarding facility in the world Our company would like to take advantage of being the only indoor wakeboarding facility in the world We want to be a world wide known destination for extreme wakeboarders We want to be a world wide known destination for extreme wakeboarders We want to increase sales by 15% using alternative rock radio stations as an advertising medium within one year of opening We want to increase sales by 15% using alternative rock radio stations as an advertising medium within one year of opening Expand the cable tow to include five more tows within two years of opening Expand the cable tow to include five more tows within two years of opening

15. Target Market Target audience is Caucasian males from the ages of 15 to 26 that live and work along the Wasatch Front Target audience is Caucasian males from the ages of 15 to 26 that live and work along the Wasatch Front Most individuals attend high school or college full-time and work part-time Most individuals attend high school or college full-time and work part-time Younger target market ages, 15-18, will be dependent on their parent’s income Younger target market ages, 15-18, will be dependent on their parent’s income Older target market, 18-26, will have an income of $10,000 to $30,000 Older target market, 18-26, will have an income of $10,000 to $30,000

16. Product Strategy Segmentation Variables Geographic Geographic Demographic Demographic Socioeconomic Socioeconomic Psychographic Psychographic

17. Distribution strategy The channel of distribution for Wake-Up Boarding Dome is direct distribution The channel of distribution for Wake-Up Boarding Dome is direct distribution Direct distribution is the most efficient channel of distribution because Wake-Up Boarding Dome provides an intangible service to its customers, with no intermediaries Direct distribution is the most efficient channel of distribution because Wake-Up Boarding Dome provides an intangible service to its customers, with no intermediaries

18. Promotion Strategy The main purpose of the promotion strategy is to inform potential customers about the service that Wake-Up Boarding Dome provides The main purpose of the promotion strategy is to inform potential customers about the service that Wake-Up Boarding Dome provides

19. Promotion The following methods will be used to promote and advertise Wake-Up Boarding Dome The following methods will be used to promote and advertise Wake-Up Boarding Dome Media advertising Media advertising Local newspapers Local newspapers Internet webpage Internet webpage Radio Radio Alternative Rock Stations in Salt Lake County Alternative Rock Stations in Salt Lake County Personal Selling Personal Selling Sales people representing the Dome will go to local high schools to promote indoor wakeboarding with the younger target audience Sales people representing the Dome will go to local high schools to promote indoor wakeboarding with the younger target audience

20. Promotion Non-personal communication Non-personal communication Competitions Competitions Free passes and discounted trials Free passes and discounted trials Public relations Public relations Community Service Community Service Sponsor events Sponsor events

21. Promotion Radio Advertising Campaign to be played on X96, KBER 101.1 FM and other alternative rock radio stations Radio Advertising Campaign to be played on X96, KBER 101.1 FM and other alternative rock radio stations Is winter giving you the wakeboarding blues? Wake- Up Boarding Dome has just the solution. Get your ass out of the cold and behind our boatless wakeboarding cables! Join pro wakeboarders Darin Shapiro and Parks Bonifay for our grand opening demo Friday, December 3rd. Free to the public. Demo starts at 6 p.m. Get here early to win free stuff. Wake-Up Boarding Dome is located south of I-80 off of 5600 West. Call 801-566-9235 for more information or visit www.wakeupboarding.com Is winter giving you the wakeboarding blues? Wake- Up Boarding Dome has just the solution. Get your ass out of the cold and behind our boatless wakeboarding cables! Join pro wakeboarders Darin Shapiro and Parks Bonifay for our grand opening demo Friday, December 3rd. Free to the public. Demo starts at 6 p.m. Get here early to win free stuff. Wake-Up Boarding Dome is located south of I-80 off of 5600 West. Call 801-566-9235 for more information or visit www.wakeupboarding.com

22. Pricing Strategy Wake-Up Boarding Dome’s pricing strategy will be profit maximization and skim pricing in order to recover the high startup costs Wake-Up Boarding Dome’s pricing strategy will be profit maximization and skim pricing in order to recover the high startup costs The Dome is able to do this because of its inelastic demand- no other activity like indoor wakeboarding The Dome is able to do this because of its inelastic demand- no other activity like indoor wakeboarding

23. Pricing Approximate idea of what the prices will be: Approximate idea of what the prices will be: 1 hour$15 1 hour$15 Half day$40 Half day$40 Full day$50 Full day$50 Weekend prices will be $10 more Weekend prices will be $10 more 10% discount for groups 10 or more 10% discount for groups 10 or more Winter pricing will vary according to demand Winter pricing will vary according to demand

24. Implementation Who is our target market? Who is our target market? Caucasian males 15-26 Caucasian males 15-26 Live along the Wasatch Front Live along the Wasatch Front Prior experience wakeboarding Prior experience wakeboarding How do we reach them? How do we reach them? Publicity Publicity Promotions Promotions Media advertising Media advertising

25. Implementation How do we maximize profit? Covering our fixed and variable costs Covering our fixed and variable costs Pricing strategy Pricing strategy Skimming Skimming Elastic Elastic Prices Prices 1 hour$15 1 hour$15 Half day$40 Half day$40 Full day$50 Full day$50 Weekend prices will be $10 more Weekend prices will be $10 more 10% discount for groups of 10 or more 10% discount for groups of 10 or more Winter pricing will vary according to demand Winter pricing will vary according to demand

26. Evaluation How do we judge success? Profit Maximization Profit Maximization Are we maximizing profits while meeting our costs? Are we maximizing profits while meeting our costs? Satisfying Exchanges Satisfying Exchanges Superiority Superiority Non-Financial and Financial Goals Non-Financial and Financial Goals Five-year plan Five-year plan Marketing Objectives Marketing Objectives Two-year plan Two-year plan