1. Sales Guide of DCS-6511
HD Day & Night Vandal-Proof Fixed Dome Network Camera
Version D-Link HQ, Oct. 2010
D-Link Confidential

2. Contents
Product Roadmap
Competition Analysis
Competitors Analysis
Key Comparison
Product Highlights
Positioning
Target Market
Selling Point
Technology Briefing
Product Deployment Guide
System Diagram
Optional Accessories

3. P r i c e Fixed Dome Camera Roadmap Feature DCS-6111 DCS-6511 DCS-6410
Megapixel
Outdoor
DCS-6111
¼” VGA WDR CMOS MPEG4, MJPEG 30 fps
PoE, 3GPP,3-axis 20M IR LED, ICR
Outdoor
DCS-6511
1/3” 1.3 Megapixel CMOS
H.264. MPEG4, MJPEG
30 fps
3-axis
WDR
two-way Audio
PoE,
20M IR LED, ICR
IP66/Vandal/weather proof
Remote focus / DC-Iris
-40°C ~ 50°C
DCS-6410
1/3” CCD MPEG4, MJPEG 30 fps 2-way audio
PoE, 3GPP
15M IR LED
DCS-6510
1/4” VGA CMOS
Two-way Audio
3-axis
20M IR LED, ICR
Vandal & weather proof
-20°C ~ 50°C
Feature
DCS-6110
¼” VGA CMOS MPEG4, MJPEG 30 fps PoE, 3-axis
P r i c e

4. Features P r i c e Competitive Analysis D-Link DCS-6511 AXIS P3344-VE
Sony SNC-DH180
Features
Panasonic WV-NW502
Vivotek FD8361
ACTi TCM-7411
P r i c e
$800
$900
$1000
$2000

5. Key Comparison - DCS-6511 Feature D-Link DCS-6511 AXIS P3344-VE Sony
SNC-DH180
Image Sensor
Sony 1/3” CMOS
1/4” CMOS
IR LED support
20 Meters No
15 Meters
Sensor Resolution
1280x1024
1280x800
Codec
H.264/MPEG4/MJPEG
H.264/MJPEG
Streaming
Multi-profile
Dual streaming
Selectable dual streaming
Frame rate
up to 30 fps
Jpeg 30 fps
MPEG4, H.264 don't real time
Motorized Lens
Yes
Input Power
DC12V / AC24V / PoE
PoE
DC12V / PoE
Web price for reference
$959 ( MSRP )
$1104
$1748
[ Please refer to the Competitive Analysis File for a detailed comparison ]

6. Megapixel Low light comparison
Key Comparison - DCS-6511
Megapixel Low light comparison
DCS-6511,Sony 1.3M CMOS
Sony 1.3M CCD
Micron 2M CMOS
Sony 1.3M WDR CCD
0.03 lux @ 7.5 ~ 8 fps
DCS-6511(WDR)
Micron 2M CMOS

7. WDR solution comparison
Key Comparison - DCS-6511
DCS-6511 WDR
WDR solution comparison
DCS-6511, Sony 1.3 Megapixel
Panasonic SD III, 720x480
Pixim D1000 ORCA, 720x480
Panasonic SD III WDR
Pixim WDR 7

8. Megapixel WDR comparison
Key Comparison - DCS-6511
Megapixel WDR comparison
DCS-6511,Sony 1.3M CMOS
Sony 1.3M CCD
9500 lux
25 lux
9500 lux
25 lux
DCS-6511(WDR)
Sony 1.3M WDR CCD 8

9. Product Highlights - Positioning
Excellent image quality
DCS-6511 is equipped with Megapixel Wide Dynamic Range (WDR) CMOS sensor and 20M IR LED ,ICR module for night surveillance. With WDR and auto iris lens this camera can be used for applications or environments with varying light conditions..
Easy installation with remote vari-focal (zoom) and focus
DCS-6511 equipped a Motorized vari-focal (zoom) & focus lens which support remote vari-focal (zoom) ensures that the viewing angle and optical zoom ratio can be optimized for the environment at installation. The remote focus function makes the installation easy, convenient.
Flexible Installations
DCS-6511 supports three-axis mechanical design and 3 optional mounting accessories.
Support DC12V, AC24V and PoE for more power source selection

10. Product Highlights - Positioning
Outdoor integrated
DCS-6511 designed weather proof vandal housing which meet IP66 and IK-10 international standards and can withstand the toughest environment.
Additionally, with built-in heater and fan, the DCS-6511 is capable of operating at temperature ranging from -40°C to 50°C making those the best choice for extreme weathers.
ePTZ for surveying regions
The ePTZ feature allows users to select a target region for close-up viewing simply by clicking on the video feed displayed within their browser. ePTZ makes use of the camera’s mexapixel resolution to survey a large area effortlessly

11. DCS-6511 is ideal for Versatile Applications in Various Environments
Target Market
DCS is ideal for Versatile Applications in Various Environments
Indoor : supermarkets, gyms, airports, stations, casinos, hotels, buildings …
Outdoor : warehouse, streets, parks, amusement parks, beaches, schools, stations ….
Weather Resistant Housing, Vandal Proof Cover
International IP-66 Standard and International IK-10 Standard. Protect the dome from violations
Built-in Heater and Fan
Under -40 °C, the heater will turn on with full power automatically.
Under 0 °C, the heater will turn on with half power automatically.
Over 10 °C, the heater will turn off automatically.
Over 55 °C , the Fan will turn on automatically.
Under 40 °C , the Fan will turn off automatically.
* The temperature measured from camera inside, not environment temperature

12. IPv6
Selling points
Real-time H.264, MPEG-4 and Motion JPEG compression
Sony Exmor 1/3” Megapixel Progressive CMOS sensor
WDR for critical light source
Built-in Motorized vari-focal & auto focus lens
20M IR led
Support ePTZ
3-axis lens adjustment for wall mount application
Excellent Image quality and Low light performance
Built-in removable IR-cut filter for day/night surveillance
New ID design of D-link fixed dome type camera
Local SD slot support both SD 1.1 and SDHC 2.0 storage card
Simultaneous multi-stream support
2-way audio support

13. IPv6 Selling points Built-in Power over Ethernet (PoE)
IP 66 Weather resistant housing for outdoor
Built-in heater and fan for -40°C ~ 50°C (-40°F ~ 122°F) operation temperature for extreme weathers.
IK-10 Vandal proof hosing
3GPP mobile surveillance
Support ONVIF standard
Built-in Samba client for NAS
Supports HTTPS streaming
Advanced Event Management functions
Privacy Mask feature
Supports multiple access list
Flexible Installations

14. Technology Brief
H.264
H.264 is a best standard for video compression. It is also known as MPEG-4 Part 10, or MPEG-4 AVC (for Advanced Video Coding).
H.264/AVC is capable of providing good video quality at substantially lower bit rates than previous standards without increasing the complexity of design.
In the IP surveillance application, H.264 will be a better compression method where there are demands for higher frame rate and higher resolution videos.
H.264 can reduce the size of video stream around 80% compared with the Motion JPEG and as much as 50% than MPEG-4. Thus less network bandwidth and storage space are required.

15. Technology Brief H.264 Quality
The improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.
A video frame compressed at the same bit rate compared as below figures:
* Picture source: Vcodex White Paper: An overview of H.264

16. Megapixel v.s D1(720x480) ,VGA(640x480)
Technology Brief
Megapixel v.s D1(720x480) ,VGA(640x480)
Traditional CCTV Camera send video data by composite signal, and that have D1 ( ex: 720 x 480 NTSC ) resolution limitation, on the contrary IP Camera send data by network, that can support Megapixel resolution which have better quality.
VGA resolution
1.3 Mega resolution

17. Megapixel CMOS v.s Megapixel CCD
Technology Brief
Megapixel CMOS v.s Megapixel CCD
Megapixel CMOS sensor have as good color as CCD
In normal light condition, CMOS quality is the same with CCD
Sony
Megapixel
CMOS
sensor
Sony
Megapixel
CCD
sensor

18. Technology Brief CMOS CCD
Megapixel CMOS can get better low lux performance than CCD
In 0.5 lux light (Night mode), CMOS quality is better than CCD.
Sony
Megapixel
CMOS
sensor
Sony
Megapixel
CCD
sensor

19. WDR for high contrast light source environment
Technology Brief
WDR for high contrast light source environment
The Wide Dynamic Range (WDR) function of a camera is intended to provide clear images even under back light circumstances where intensity of illumination can vary excessively. WDR cameras are usually recommended for situations where light enters a premise from various angles such as a multi-window room. A camera placed on the inside of the room will be able to see through the intense sunlight or artificial light coming in.
If an indoor security camera is pointed towards a window or an entrance door, you will see the background washed out during daytime. This is very common situation in restaurants and stores which have big glass windows.

20. WDR performance is better then BLC
Technology Brief
WDR performance is better then BLC
Wide Dynamic Range (WDR) Technology uses two shutter speeds in alternative video fields, high and normal, and combines these two fields into one frame. It allows every detail to be captured accurately even if one portion is bright while other portions are dark. As a result, combined fields yield a frame of high quality images. Below is a comparison of camera technologies with its video images of Regular, Backlight Compensation (BLC), and Wide Dynamic Range. 20

21. Technology Brief WDR Effect Comparison
In comparison with disable WDR and enable WDR image, WDR displays better color and brightness.
1200 lux
25 lux
1200 lux
25 lux
NO WDR IMAGE
WDR IMAGE 21

22. Technology Brief
ePTZ
ePTZ enable users to select a target region for close-up shots by simply clicking on the camera video feed on their screen thru browser.
It can highlight the megapixel camera strength and no need to worry about the mechanical life cycle, since it contains no moving parts
Full view of video
ePTZ to left side of video
ePTZ to right side of video

23. Technology Brief IR LED
The 12pcs IR LEDs improves illumination during the night for enhanced
surveillance.
Wide view 3.3mm Tele view 12mm
Distance 20 meters
Lux: 0

24. HTTPS for network security
Technology Brief
HTTPS for network security
Hypertext Transfer Protocol over Secure Socket Layer or HTTPS is a URI scheme used to indicate a secure HTTP connection. It is syntactically identical to the scheme normally used for accessing resources using HTTP. Using an https: URL indicates that HTTP is to be used, but with a different default TCP port (443) and an additional encryption/authentication layer between the HTTP and TCP.

25. Technology Brief HTTPS (cont.)
The HTTPS cannot be enabled if there is no certification on the device.
There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually. 25

26. Privacy Mask for personal secret
Technology Brief
Privacy Mask for personal secret
Privacy Mask feature allows you to block out certain sensitive zones for privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

27. How you can benefit from ONVIF
Technology Brief
ONVIF standard
ONVIF is an open industry forum for the development of a global standard for the interface of IP-based physical security products..
How you can benefit from ONVIF
A global interface standard will make it even easier for end users, integrators, consultants and manufacturers to take advantage of the possibilities offered by network video technology.
Link to for get more information

28. Motorized vari-focal and auto focus Lens
Technology Brief
Motorized vari-focal and auto focus Lens
Traditional fixed dome camera design always have focus issue when installation, because the dome cover should install after adjusted focus. It’s not easy to adjust focus exactly.
The motorized lens support remote adjust zoom and focus, the function makes the installation convenient, eliminating the need for focusing at the camera position.

29. Computar (CBC) Motorized vari-focal and auto focus Lens
Technology Brief
Computar (CBC) Motorized vari-focal and auto focus Lens
Focal length : 3.3 mm ~ 12 mm (3.6x Optical zoom )
Angle of View (HOR) ˚ : 89.8˚(3.3mm) ~ 23.9˚ (12mm)
Aperture (F) : F1.4 ~ 360
M.O.D(Minimum Object Distance) : 0.5 m
IMPORTANT INFORMATION
The DCS-6511 lens is designed for remote adjust at installation , it’s different with PTZ model’s motorize lens, that can not support continuous running.

30. SD slot for local storage
Technology Brief
SD slot for local storage
Local SD storage for network loss event purpose
SD 1.1 Maximum capacity 4G Bytes
SDHC 2.0 Maximum capacity 32G Bytes. When video bit rate set 500kbps, 32GB can save 3 days video data.

31. Content of SD card remote accessible
Technology Brief
Content of SD card remote accessible
SD card content can be read, download by web user interface. User doesn’t need to get data from card.
Support format function (FAT32)

32. Technology Brief 3-Axis Mechanism
Normal dome cameras use 2 axis mechanism for horizontal and vertical adjustment only. For ceiling installation, the images are displayed as seen in as figure 1.
With third axis mechanism, camera images are adjusted accordingly as seen in figure 3.
When installed on a wall, the images are seen at 90 degree angle, as seen in figure 2.
Fig. 3
Fig. 1
Fig. 2

33. Support 12V DC & 24C AC & PoE power source input
Technology Brief
Support 12V DC & 24C AC & PoE power source input
- Consist with SMB camera design, DCS-6511 support 12V DC power adaptor
- Built-in PoE to support receiving both data and power over a single Ethernet cable - which makes the installation easier and cheaper
- Support AC 24V for flexible power source selection. For example, installer can easy to get AV 24V power from building emergency power

34. Product Deployment Guide - System Diagram

35. Product Deployment Guide – Standard Mounting Bracket
Flexible Installations
Support various mounting accessories
IMPORTANT INFORMATION
DCS-6511 Standard package just included standard mounting bracket.

36. Product Deployment Guide - Optional Accessories
Flexible Installations
IMPORTANT INFORMATION
DCS-6511 Standard package just included standard mounting bracket.