2. Ignite Partner Strategy & Promotion Sell Passes to Customers Buy Passes to Attend Possible Sponsorship 2 | ©2014, Palo Alto Networks. Confidential and Proprietary.

3. Encourage Partners to Help Us Raise Awareness  Ignite Email Signature Ignite Email Signature  Ignite Email Banner (660x200) Ignite Email Banner (660x200)  Ignite Footer Banner (200x35) Ignite Footer Banner (200x35)  Ignite Web Logo Ignite Web Logo  Ignite Full Page Flyer (8x10) Ignite Full Page Flyer (8x10)  Ignite Half Page Ad (5x7) Ignite Half Page Ad (5x7)  100-Word Ignite Description 100-Word Ignite Description  200-Word Ignite Description 200-Word Ignite Description 3 | ©2014, Palo Alto Networks. Confidential and Proprietary.

4. Promote Ignite with our Partners  Personalized Discount Codes for Your Partners (and YOU!)  Partners & employees have the ability to sell tickets at a discounted, unpublished rate of $995/ticket  $1,095 until 1/31  $1,295 starting 2/1  Ignite Registration Custom URL Tool Ignite Registration Custom URL Tool  Creates a unique URL per partner they should use to promote ticket sales.  Share via social media  Sell 10 Get One FREE  For every Ignite pass sold, the partner will receive one credit.  Earn ten credits & receive a complimentary pass to Ignite.  Partners may use this free pass to attend Ignite, or they can give it to a customer or prospect.  How Partners (and our Team) Get Credit  Ignite SKU attached to Opportunity that was “self-service” Deal Registered via the Partner Portal  Pass sold via the Partner’s unique promo URL/code 4 | ©2014, Palo Alto Networks. Confidential and Proprietary.

5. ASKS  Send “sample email” to your contacts  Encourage partners to promote via social media, eNewsletters  Send us copies! We’d like to do some internal PR  Reinforce why it is important for Partner SE / Technical Resources to attend  Please remember we will not fund or offset costs for passes; has to be out of pocket or via promotion-earned ticket  Promote via your LinkedIn (and other social media channels) at least once a week  Our teams pay attention to this! Great way to demonstrate the strength & commitment of our channel team, while promoting event  Have the conversation about potential sponsorship  It doesn’t hurt to ask 5 | ©2014, Palo Alto Networks. Confidential and Proprietary.