1. Killer email templates made easy Tim Karpisek, EmailGarage

2. Killer email templates made easy AGENDA Who is EmailGarage? When to design/redesign Killer email templates in 10 steps Email templates in a mobile environment 2 Killer email templates made easy

3. Your technical partnerYour strategic partnerYour tactical partnerYour campaign partner Who is EmailGarage

4. What’s a good template? Killer email templates made easy 4

5. When to design/redesign? External factors 5 Killer email templates made easy Online strategy Internal factors

6. Killer email templates made easy in 10 steps Killer email templates made easy 6

7. Step 1 The subject line Don’t sound like spam Killer email templates made easy 7 Dear tkarpisek@emailgarage.comtkarpisek@emailgarage.com ***Check our best deals on...***

8. Step 1 The subject line Draw interest Killer email templates made easy 8 Clickthrough rates of 56%. Find out how we did it

9. Step 1 The subject line Don't make summaries too long Killer email templates made easy 9 In this issue: Facts and comments – Congress Must Hit the ground Running – What Grows An Economy? – A Brief Word – Paint The Ivory Tower Green

10. Step 1 The subject line Use localisation where possible Killer email templates made easy 10 Are you in Antwerp tonight? Drop by for a drink.

11. Killer email templates made easy 11 Mail sent from the BDMA

12. Killer email templates made easy 12 Step 2 Wireframes: the fundaments of your email The blueprint of your template Essential for marketing automation The bridge between concept and design Something you can do yourself

13. Some tips: -Remember the fold -Images are blocked by default -Limit the size of banners -Use background colors in combination with images -Position your images logically -Use bullet points and paragraphs to structure text -Does your email need a table of content? -Use a footer -Place your elements where they are logical to find Killer email templates made easy 13 Step 2 Wireframes: the fundaments of your email

14. Killer email templates made easy 14 Step 2 Wireframes for plain text emails Text needs designing Don’t autocopy from HTML

15. Killer email templates made easy 15

16. Step 3 Balance between copy and images 16 Killer email templates made easy

17. Step 3 Balance between copy and images 17 Killer email templates made easy

18. Tower Insurance – blocked images Killer email templates made easy 18

19. 19 Killer email templates made easy Step 4 Text snippets View online Call to action Reminder Safe Sender

20. Step 5 Use Calls To Action 20 Killer email templates made easy Text vs graphic Location Color Size Words

21. Killer email templates made easy 21 Click the frame to play video

22. Step 6 Social media are your friends! 22 Killer email templates made easy

23. Step 6 Social media are your friends! Step #1: Identify the most relevant social networks - before: web metrics - after: measure your clickthrough Step #2: Define your social networks Step #3: Point shared links to: - article summary pages - email online version 23 Killer email templates made easy

24. 24 Shoeline Dedicated facebook email 46% + followers

25. Personalisation Refer-a-friend Link to the previous newsletter Disclaimer/privacy statement Agenda Job section Table of contents Introduction User data Profile update form 25 Killer email templates made easy Step 7 Other elements

26. Case – EA sports Conversation between different game characters about the person that is not active on the forum Killer email templates made easy 26

27. Case – Cine 24 horas Killer email templates made easy 27 We deliver your download

28. Step 8 Other elements 28 Killer email templates made easy Ground rules: First confirm unsubscribe Then ask for feedback Don’t hide your unsubscribe button

29. Killer email templates made easy 29 Click the frame to play video

30. Example: Landingpage rudder 30 Killer email templates made easy Step 9 Test and test again

31. Heatmaps Most viewed + Fasted viewed + Viewing path 31 Killer email templates made easy Step 9 Test and test again

32. The basics: - Keep the width under 600 px - Use alt text - Don’t use background images - Include the dimensions of your images - Use inline CSS - Use tables 32 Killer email templates made easy Step 10 Building

33. Seth Godin blog - Practically no HTML – Content is the essence Killer email templates made easy 33

34. 1. Who is using a mobile device? Email on mobile 34 Killer email templates made easy 2. Which type of device?3. What platform is used?

35. Design for mobile 1 email design for all? 2 separate designs? Or insert a view on mobile link? Quick tips: -Importance of the subject line and top fold -Shorten your from name -Avoid wide graphics, columns or tables -Vertical scrolling OK, horizontal not -Mind your K-size, keep it below 20k 35 Killer email templates made easy

36. Case: Abercrombie & Fitch Killer email templates made easy 36

37. Thanks for listening! Contact: EmailGarage Tim Karpisek – Sales & Marketing Manager tkarpisek@emailgarage.com twitter.com/timkarpisek www.luon.com www.emailgarage.com blog.emailgarage.com twitter.com/EmailGarage 37 Killer email templates made easy