1. Semantic Web & Semantic Web Processes A course at Universidade da Madeira, Funchal, Portugal June 16-18, 2005 Dr. Amit P. ShethAmit P. Sheth Professor, Computer Sc., Univ. of Georgia Director, LSDIS labLSDIS lab CTO/Co-founder, Semagix, IncSemagix Special Thanks: Cartic Ramakrishnan, Karthik GomadamCartic RamakrishnanKarthik Gomadam

2. Semantic (Web) Technology Applications Part III (a) Representative consumer-centric applications

3. Taalee’s MediaAnywhere: Ontology-driven Semantic Search of A/V content (2000-2002) Context and Domain Specific Attributes Uniform Metadata for Content from Multiple Sources, Can be sorted by any field Delightful, relevant information, exceptional targeting opportunity Taalee, Inc. 1999-2002 The Streaming Search Engine That Reads Your Mind

4. Metadata: Targeting Taalee, Inc. 1999-2002

5. Creating a Web of related information What can a context do? Taalee, Inc. 1999-2002

6. Semantic/Interactive Targeting Buy Al Pacino Videos Buy Russell Crowe Videos Buy Christopher Plummer Videos Buy Diane Venora Videos Buy Philip Baker Hall Videos Buy The Insider VideoAl PacinoRussell CroweChristopher PlummerDiane VenoraPhilip Baker HallThe Insider Precisely targeted through the use of Structured Metadata and integration from multiple sources Taalee, Inc. 1999-2002

7. Georgia Bulldogs System recognizes ENTITY & CATEGORY Taalee Directory Taalee, Inc. 1999-2002

8. Taalee Directory Careless whisper Taalee, Inc. 1999-2002

9. Semantic Relationships Taalee, Inc. 1999-2001

10. Example 1 – Snapshots (“Jamal Anderson”) Click on first result for Jamal Anderson View metadata. Note that Team name and League name are also included in the metadata Search for ‘Jamal Anderson’ in ‘Football’ View the original source HTML page. Verify that the source page contains no mention of Team name and League name. They were Taalee’s value- additions to the metadata to facilitate easier search. Taalee, Inc. 1999-2001

11. Example 2 – Snapshots (“Gary Sheffield”) Click on first result for Gary Sheffield View metadata. Note that Team name and League name are also included in the metadata Search for ‘Gary Sheffield’ in ‘Baseball’ View the original source HTML page. Verify that the source page contains no mention of Team name and League name. They were Taalee’s value- additions to the metadata to facilitate easier search.

12. BLENDED BROWSING & QUERYING INTERFACE ATTRIBUTE & KEYWORD QUERYING uniform view of worldwide distributed assets of similar type SEMANTIC BROWSING Targeted e-shopping/e-commerce assets access VideoAnywhere and Taalee Semantic Search Engine (2000)

13. Blended Semantic Browsing and Querying (Intelligence Analyst Workbench): 2002

14. Semantic Technology Applications Highlighted in Eric Miller keynote in Semantic Technology conference HP developed Education Portal/Web Community for Singapore government

15. Semantic Technology Applications Highlighted in Eric Miller keynote in Semantic Technology conference RDF-driven Web portal for Nokia developers/partners

16. Semantic Technology Applications Nokia forum