1. WWW.MEDIBELPLUS.BE BASIC INFO Medibel+ AdTicket

2. Medibel+ standard for ad metadata Digital substitute for the fax Info about the ad (metadata) is enclosed in the ad itself (XMP) WWW.MEDIBELPLUS.BE What is AdTicket?

3. The agencies fax standard forms to the publishers with info about the ad Fax and ad are NOT sent simultaneously Fax costs (Standard form + Print model) Fax and ad have a different flow WWW.MEDIBELPLUS.BE The previous fax flow

4. WWW.MEDIBELPLUS.BE CREATIVE AGENCY FAX (Certified) PDF/X-Plus PUBLISHER TWO DIFFERENT FLOWS! (Certified) PDF/X-Plus FAX The previous Fax flow

5. WWW.MEDIBELPLUS.BE Example of the FAX

6. Info about the ad is enclosed in the PDF (XMP) The ads are forwarded in PDF format The AdTicket plug-in encloses the AdTicket info in the ad (PDF format) The AdTicket metadata remain linked with the ad at all times WWW.MEDIBELPLUS.BE The new AdTicket flow

7. WWW.MEDIBELPLUS.BE CREATIVE AGENCY (Certified) PDF/X- Plus with AdTicket + AdTicket (Certified) PDF/X- Plus with AdTicket + PUBLISHER Acrobat 6.0 Plug-in voor MAC OSX Acrobat 7.0 Plug-in voor MAC OSX The new AdTicket flow

8. « 154 agencies use the AdTicket flow » « 7 publishers use the AdTicket flow » CONCENTRA, ROULARTA, CORELIO, DE PERSGROEP, ROSSEL, MEDIALOGUE, MAGNET WWW.MEDIBELPLUS.BE AdTicket: a succes!

9. Via the plug-in the AdTicket metadata can be extracted as a «basic AdTicket» Some fields need to be filled in (Job-Info fields) WWW.MEDIBELPLUS.BE Acrobat Plug-ins for MAC OSX

10. Job info: –These fields have to be filled in mandatory in the Acrobat plug-in. Medibel+ has defined these mandatory fields. They contain the minimum info (e.g. contact person, first publication date, …) Extra info: –These fields contain EXTRA information and are not mandatory (e.g. remarks, format, …) WWW.MEDIBELPLUS.BE AdTicket fields

11. Job info – mandatory fields –Order ID (= Order ID; 000 if unknown) –Job ID (= Order ID if known, = file name if Order ID is not known) –Client ID (4 groups) Media Agency Creative Agency Service office (= office that sends the PDF files) Advertiser (= advertiser, e.g. Volvo, Delhaize, …) AdTicket fields [content]

12. –First publication date –Title / Publication (Publication: e.g. Knack, Trends, Humo, …) –Theme –Colour o B/W (= black/white) o full colour (= quadri) o spot colour (pantone number has to be entered) –Contact (= contact person at the prepress office) –Phone (= of the contact person at the prepress office) –Email (= of the contact person at the prepress office) WWW.MEDIBELPLUS.BE AdTicket fields [content]

13. Extra info – Non mandatory fields –Size (= format) Fixed size or width x height in mm Bleed: (YES or NO) –Brand (= e.g. Volvo) –Fax number ( = of the contact person at the prepress office) –Destination ( = e.g. Magazines or Newspapers) –Remarks WWW.MEDIBELPLUS.BE AdTicket fields [content]

14. WWW.MEDIBELPLUS.BE (mandatory fields) Filled in example

15. WWW.MEDIBELPLUS.BE (non-mandatory fields) Filled in example

16. On 28 april 2006 the “GWG Job Ticket Subcommittee” of the Ghent PDF Workgroup decided to introduce Medibel+ AdTicket as their standard. GWG & Medibel+

17. WWW.MEDIBELPLUS.BE Press release GWG AdTicket “The GWG AdTicket was successfully developed with active collaboration and technical support from GWG member, Medibel+, the organization that unites the Belgian advertising sector. The GWG AdTicket is an extension of existing Medibel+ AdTicket, conforming 100% with Medibel+ ad content”. “We’ve taken the concepts for Medibel+ job ticket and we matched to AdsML job ticket, creating a truly open format that can be shared and used by as many users globally as possible,” explains Georges.

18. Medibel+ is involved in the AdsML XMP jobticket work group via de Ghent PDF Workgroup (GWG). The “GWG AdTicket” and the “AdsML AdTicket” created two different AdTickets which are compatible with each other. WWW.MEDIBELPLUS.BE Medibel+ & AdsML

19. AdsML has developed an AdTicket via the Adobe XMP technology. Data can be embedded in a PDF file via custom panels. GWG & Medibel+ have developed a GWG AdTicket which complies with the AdsML AdTicket. The GWG AdTicket uses the AdsML name space and works via custom panels. WWW.MEDIBELPLUS.BE GWG AdTicket via custom panels

20. Advantages: - works for PC and MAC - works in all Adobe Creative Suite packs - free to download (http://www.gwg.org, http://www.medibelplus.be)http://www.gwg.org Disadvantages: - no check on the mandatory fields cf the Acrobat plug-in, all mandatory fields need to be filled in. WWW.MEDIBELPLUS.BE GWG AdTicket via custom panels

21. Validation Medibel+ AdTicket (check name space) Validation GWG AdTicket (check name space + profile name) Validation Medibel+ AdTicket and GWG AdTicket (*) Arrive in this folder: all GWG AdTicket files with an incompletely filled in GWG AdTicket. WWW.MEDIBELPLUS.BE GWG AdTicket in the AdTicket flow XMP EXTRACT SERVER PDF PDF + AdTicket PDF with AdTicket AdTicket AdTicketnok* PDF without AdTicket PDFnok

22. Today Media Agencies send a delivery note via email, in PDF format, to the creative agencies. Via the delivery note project media agencies may send delivery notes in an XML format to the receiver. WWW.MEDIBELPLUS.BE Media Agencies in the delivery note project

23. Media agencies: delivery note XML files can be generated via an XSD scheme. Creative agencies: installation java applet (www.medibelplus.be/java-applet) Java applet works on PC and MAC Delivery note XML file can be checked Delivery note XML file can be printed Delivery note XML file can be imported in an AdTicket AdTicket can be edited AdTicket can be saved  The delivery note XML files can be processed in batch-mode  During the start-up of the java applet, the application will check the version number. The automatic software updating happens via this check WWW.MEDIBELPLUS.BE Need to start up the delivery note project

24. AdTicket & Delivery note Media agency sends a delivery note XML file to the creative agency via email. Creative agency completes the conversion from “delivery note to AdTicket” via a java applet. Creative agency encloses the AdTicket into the PDF file via the plug-in. Publisher extracts the AdTicket data out of the PDF via the XMP Extract Server.

25. MEDIA AGENCY Export of the delivery note XML from order entry system CREATIVE AGENCY Java applet (MAC &PC ) Acrobat plug-in (MAC OSX Acrobat 6 and Acrobat 7) PUBLISHER XMP Extract Server (Windows) Delivery note XML (Certified) PDF/X-Plus wtih AdTicket + - Edit AdTicket - Print AdTicket via email - Input presettings per Java applet - Print delivery note - Import delivery note XML into AdTicket XML - Edit and save AdTicket AdTicket XML Delivery note XML XMP Extract Server (Certified) PDF/X-Plus met AdTicket AdTicket XML Java applet*. * Download Java applet via: www.medibelplus.be/java-applet + WWW.MEDIBELPLUS.BE AdTicket & Delivery note