1. Dare It Now People do crazy things for money… Logan Rodzen

2. The Idea Earn cash for completing dares – Dares are given levels 1 – 30 – The level determines who can attempt what dare – Each level has a price range (ex. Level 1 | $1 - $5) – Users can obtain different “Dare” Subscriptions These subscriptions ‘unlock’ features for users

3. Basic Financial Breakdown DepartmentExpenseDescription Technology$ 15,000Software, web design, hardware, ISP, hosting. Dare Expenses $ 10,000Money paid to users Other Expenses$ 5,000Misc. expenses Total Expense$ 30,000Total start-up cost of Dare It Now

4. Subscription Accounts Subscription TypePrice / monthlyFeatures Gold Dare User$ 27.99Unlimited Dares Any Level Premium Dare User$ 16.9920 Dares Levels 1 - 20 Bronze Dare User$ 9.9910 Dares Levels 1 - 10 FREE Dare User$ 0.002 Dares Levels 1 - 2

5. Revenue Generated via subscription users Companies advertising on Dare It Now Cross-affiliations with web sites that have similar user interests Friendly Donations Corporate Donations

6. Why it would work This generation is driven by technology Most teenagers and young adults spend hours on the Internet Social networking sites (ex: MySpace, Facebook) have already shown users will participate in different online activity People upload crazy videos to YouTube every day for free – If people knew they could get paid for doing what they do already - everyone would want to be a part of Dare It Now