1. Kansas Wind & Renewable Energy ConferenceSept. 24, 2008 Consumer Partnerships Randy Degenhardt, Director, Energy Efficiency Sherii Farmer, Account Manager, Consumer Services Westar Energy’s Energy Efficiency Department

2. 2 Program Goals Raise awareness of growth in energy consumption Raise awareness of tools to save energy Motivate consumers to take action

3. 3 Tactics for reaching the masses Colwich Switch pilot program School programs Presentations to civic groups Education campaigns

4. 4 Mass audience initiatives

5. 5 Media TV and radio spots raised awareness

6. 6 Personal touch Trade Shows Energy Drops National Night Out Kansas State Fair

7. 7 Numbers reached Speakers Bureau1,900 Trade Shows20,000 Energy Drops2,200 National Night Out8,000 State Fair10,000

8. 8 Colwich Switch

9. 9 Why Colwich? Size –about 1200 residents – 450 households Proximity to Wichita (largest media market) Enthusiasm of city leaders

10. 10 Spreading the Word Letter from mayor News releases Signs around town Phone calls Radio spots

11. 11Survey Pre-study survey to establish characteristics of homes, residents and some energy efficiency practices Drawing to entice completion –Home energy audit –Up to $1,000 toward efficiency improvements Survey in one year to measure effect

12. 12 Picnic in the Park

13. 13 Picnic in the Park Mayor Terry Spexarth Lt. Gov. Mark Parkinson Executive V.P. Jim Ludwig

14. 14 Door-to-door delivery 15 teams 450 homes 60%+ delivered that day 99% by Sept. 8 16 to rural homes

15. 15 It’s in the bag Reusable shopping bag Welcome letter from Bill Moore Six CFLs –1 40-watt equivalent –2 60-watt equivalents –2 70-watt equivalents –1 100-watt equivalent Energy efficiency literature

16. 16 Savings in dollars Bulb Per homeTown Monthly*AnnualMonthlyAnnual 40$0.25$2.97$112.50$1,336.50 60 (x2)$0.77$9.20$346.50$4,140.00 75 (x2)$0.94$11.25$423.00$5,062.50 100$0.62$7.47$279.00$3,361.50 Total$2.58$30.89$1,161.00$13,900.50 *Calculations based on bulbs being used four hours per day

17. 17 Savings in consumption Bulb Per home (kWh)Town (MWh) MonthlyAnnualMonthlyAnnual 404441.719.7 60 (x2)111315.059.1 75 (x2)141646.274.0 10091104.149.3 Total3844917202.1 Rounded off to nearest kWh

18. 18 Year-long program Series of direct mail pieces –General energy efficiency messages –Seasonal energy saving tips Quarterly usage reports Final report and thank you celebration next summer

19. 19 What are we looking for? Will usage change? –Colwich residential energy use from June ’07 to ’08 was 6.3 million kWh What will they find most persuasive? High profile way to get word out Residual effects on businesses, etc.

20. 20 Schools

21. 21 Efficiently Targeting a New Generation Inspiring youths –Letting them take the lead –It’s the small things that count Making it “cool” –Practicing energy efficiency now becomes a habit later on Heavy users of energy –Video games, cell phones, iPods, MP3s, etc. –Long showers (13 and up) –Teenagers = cars High connection to preserving the environment Much influence with other family members

22. 22 Our Partnership to Inspire and Influence Grade level breakdown –Kindergarten through 4 th Grade –5th through 12 th Grade Classroom presentations –Videos, activity books, displays Projects and Lessons –Energy Saver Diary (K-4 th Grade) –Home Energy Assessment (5 th -12 th Grade) –School Energy Efficiency Plan Contest to design a plan to make school more energy efficient

23. 23 Home Energy Assessment On-Line

24. 24 Home Energy Assessment On-Line

25. 25 Incentivize to Energize Teacher Challenge –Create a lesson, activity or project promoting energy efficiency –Win $250 grant for classroom Giveaways/Prizes –Home energy kits –Free home energy audits –$500 for school efficiency plans –$1,000 savings bond

26. 26 Our Goals Classroom presentations –2,000 students, approx. 100 classrooms Energy Saver Diary (K-4 th ) –50 Classrooms, 1,000 students Home Energy Assessment (5 th -12 th ) –50 Classrooms, 1,000 students Free Home Energy Audits (5 th -12 th ) –8 total, 4 in northern region, 4 in southern region Home Energy Kits (K-4 th ) –50 total, 1 per classroom School Energy Efficiency Plan Grants –30 grants, 10 High School, 10 Middle School, 10 Elementary Schools

27. 27 Thank you