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Published byKathleen Walters Modified over 9 years ago
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BA635-Graduate Seminar: Current Issues in Marketing Presentation by Amy Curkendall
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COMPUTER GENERATION REAL WORLD + Video: Total Immersion
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Head-mounted display Mobile Phones Heads-up display
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BMW Kia Scion Mazda Chevrolet Nissan/Renault
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HOLLYWOOD Minority Report Gamer Iron Man Terminator Robocop Avatar
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Are you ready for some football?
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OLYMPICS Virtual Lane Markers BASEBALL K-Zone
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John Mayer Heartbreak Warfare Lost Valentinos Night Moves Night Moves Eminem Augmented reality competition – Relapse album Blink-182 Comeback with Doritos bags!
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Lego Store Lego Store Adidas Benetton Macy’s Magic Mirror Ray Ban Ikea
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Video Games Books Food Working out Social Media
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Travel Art/History Safety Politics Adventure
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Hair styles Health Magazines Jobs – CVCV Theme parks
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“…technology that will become invisibly embedded in our natural surroundings, present whenever we need it, enabled by simple and effortless interactions, attuned to all our senses, adaptive to users and context- sensitive, and autonomous.” ◦ Ambient Intelligence, 2005 [Weber, Werner; Rabaey, Jan; Aarts, Emile H.L. (Eds.)]
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Just the beginning… ◦ RFID – Radio Frequency Identification ◦ Smartphones Corning ◦ A Day Made from Glass A Day Made from Glass
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Bill Gates’ House
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What? More Harry Potter Connections?
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Home Healthcare Handicap accommodations Car Nutrition Virtual Fitness Coach Inventory Grocery stores Food preparation Retail Credit card on phone Office Travel Music Dating
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Thank you!
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