1. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Implementing a Content Management System Moderator: Rita Warren ~ ZiaContent September 11, 2002

2. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Today’s Session Discuss implementing a CMS for  Web Sites  Intranets  Multi-channel (print, wireless, etc.) Help you to understand  Implementation phases  Implementation tasks  What works and what doesn’t

3. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Today’s Panel Rita Warren, ZiaContent Project Planning and Resources Margie Coles, Page Solutions Publication Design, Workflow, and Training Theresa Regli, Molecular Content, Metadata, and Conversion Chip Gettinger, LightSpeed Software, Inc. Repository Customization, Configuration, Integration and Testing 10 min Q&A at the end

4. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Thoughts About Today Cultivate gratitude Remember what’s really important Listen, learn, and appreciate “Pay it forward” September 11, 2001September 11, 2002

5. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Planning for a CMS Implementation Phases What are the typical implementation phases? Scheduling In what order do the phases happen? Resources Who needs to be involved and when?

6. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. CMS Implementation Project Phases Product Selection Publication Design (or Redesign) Workflow Analysis Content Analysis Content Prep and Conversion Functional and Technical Specifications Rollout Planning Installation and Configuration Customization, Integration, Testing Pilot Training and Rollout

7. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. How the Phases Fit Together Install/Configure Content Analysis Workflow Analysis Func. and Tech Specs Training/Rollout Pilot Customize/Integrate/Test Publication Design Content Prep and Conversion Rollout Planning

8. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Resources—People and Skills Business Project Manager Business Analyst Information Architect Usability Specialist Trainer Technical System Admin Systems Engineer Developer Tester Creative Writer Editor Graphic Designer Graphic Artist Content Processor

9. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Project Phases and People Info Architect (IA), Creative Team Business Analyst Information Architect (IA) Writers, Editors, Processors IA, Usability, Systems Analyst System Admin Sys. Engineer, Admin, Testers IA, Trainer, Proj. Mgr Install/Configure Content Analysis Workflow Analysis Func. and Tech Specs Training/Rollout Pilot Customize/Integrate/Test Publication Design Content Prep and Conversion Rollout Planning All Team Members

10. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Lessons Learned CMS Vendors should play a role But mainly for technical implementation Consultants should play a role Especially in workflow and content analysis Contract staff should play a role In content conversion and parallel testing Content Management is not a “project” It is a change in the way you do business The “Uber” System approach doesn’t work Phase in over many months—or years!

11. Sensible Content. Sensible Content Management. © 2002 ZiaContent. All rights reserved. Follow-up Questions? Rita Warren | ZiaContent rita@ziacontent.com