1. Warren Phelan RPS Consulting Engineers DUBLIN WASTE AWARENESS CAMPAIGN Encouraging the 3Rs

2. BACKGROUND Campaign – First Regional Awareness Initiative by the Dublin Local Authorities Co-funded by the Four Dublin Local Authorities Campaign Launched May 2004 Objectives: – To encourage waste reduction and reuse – To increase household recycling rates – To continue to raise waste awareness Key Audience: Households and Individual

3. CAMPAIGN Launch date 12 th May 2004 www.DublinWaste.ie - goes live! www.DublinWaste.ie Website corner stone of long-term campaign Other Campaign Features: – Educational Study Tours – Support to the EAOs – Press Releases Supporting Media Advertising campaigns

4. RPS Ireland WEBSITE FEATURES Dedicated Waste Website for the Dublin Region Key Features: – Updated regularly – Interactive Recycling Search Engines – Customer Service Hotline/Helpdesk Service – Digital news boards – Tips for good household waste management – Regional Services – Local Awareness Events

5. RPS Ireland SEARCH ENGINES Homepage Interactive Recycling Search Engines – Search By Material – Search By Location

6. SEARCH BY LOCATION Step 1: Find a local Bring Bank

7. SEARCH BY LOCATION Step 2: Select preferred Bring Bank

8. SEARCH BY LOCATION Step 3: Details for selected Bring Bank will be displayed

9. SEARCH BY LOCATION Step 1: Find a Local Recycling Centre

10. SEARCH BY LOCATION Step 2 : Select preferred Recycling Centre from the list displayed

11. SEARCH BY LOCATION Step 3 – Details for selected Recycling Centre will be displayed

12. SEARCH BY MATERIAL Step 1 – Select material for recycling

13. SEARCH BY MATERIAL Step 2 – List of locations will be displayed. Select nearest location

14. SEARCH BY MATERIAL Step 3 – Details for selected location will be displayed

15. MULTIPLE SEARCH BY MATERIAL Step 1 – Select list of items for recycling

16. MULTIPLE SEARCH BY MATERIAL Step 2 – From list displayed select preferred Location

17. MULTIPLE SEARCH BY MATERIAL Step 3 – Details for selected location will be displayed

18. KEY STATISTICS Website in operation – 17 months Number of Hits to Date – 115,000 since May 2004 Hotline Service – 1,191 calls Email Helpdesk Service – 2,100 emails

19. FUTURE DEVELOPMENTS New Mapping Service – Part of Search Engines On-Line FreeTrade service – Promoting Reuse in the community Feedback/Consultation Forums – Mechanism to Have Your Say!

20. RPS Ireland NEED MORE INFO Web – www.DublinWaste.ie www.DublinWaste.ie Email – Info@dublinwaste.ie Info@dublinwaste.ie Hotline – 01-6676880