1. Dell Confidential EMF Press Review Process Project Plan 26 January 2000 Fiona McCallig, EMEA RAP Lab Project Lead Marisa Manheimer, WW Reviews Process Project Manager Sarah Lavender, Interim EMEA CorpComms Reviews Project Lead

2. Dell Confidential EXECUTIVE SUMMARY Project Definition –Improve European reviews process to generate greater media coverage and increase leads Key Customers –Transactional & Relationship COCs; EMEA Corporate Communications; EMEA/Americas Performance Labs; Transactional Product Marketing/Engineering Problem statement –Front End No official centralized ownership of planning (key BU targets/focus), managing (lab prioritzation/Eval team), and reporting (how is EMEA faring-by region/BU/Product) –Back End EMEA Rap lab missteps in recent Dimension and Insprion launch coverage are due to lack defined/managed process, limited resources, and little prioritization management from a centralized function Project Plan –Contain and fix current backend issues for Transactional productsFeb 28 Owner: Fiona McCallig, EMEA Project Manager & Marisa Manheimer,WW Project Manager –Secure funding for RAP Lab Headcount and Lab relo/expansion Mar 01 Owner: Gene Leonard, EMF Engineering & Bob Ashenbrenner, Dimension Platforms Engineering –Attain buy in for HSB PR heacount Mar 01 Owner: Jerele Neeld, EMEA Corp Comms; Renaud Collery, EMEA Transactional COC –Improve products reviews process for Transactional productsApril 30 Owner: Fiona, Marisa, and Sarah Lavender, Interim EMEA Reviews Project Manager –Expand to all LOB’s / BU’sMay - June

3. Dell Confidential THE TEAMS Core Team Responsible for defining and driving Enhancements to the Reviews Process. Steering Committee Gene Leonard, Engineering Director, EMF Denis Lucey, PDG, Personal systems Director, EMF Jerele Neeld, EMEA Communications Renaud Collery, EMEA Transactional COC Per Lund, Transactional Product Group, Inspiron International Business Development Bob Ashenbrenner, Transactional Product Group, Americas RAP Lab Eval Team Dedicated to honing press configs/pricing, setting priorities between BUs, conducting reviews post- mortems Fiona McCallig EMEA RAP Lab Project Lead Product Group Marketing Manager COC Product Managers BU Marketing And/or PR Manager Sarah Lavender Interim EMEA Corporate Comms Project Lead Fiona McKallig EMEA RAP Lab Project Lead TBD Dimension COC Adam Griffin Insprion COC Sarah Lavender Interim EMEA Corporate Comms Project Lead (Represents COC/PR; 2/00-4/00) Marisa Manheimer WW Project Manager Please pardon any incorrect job titles—send corrections so we can update!

4. Dell Confidential PHASE 1 – CONTAIN AND FIX (January) Contain and fix current issues (backend) and set expectations –Establish processes to contain current reported customer issues –Set expectations with BU’s and CoC’s on systems delivery ACTIONS – CORE TEAM Kick off meeting Core TeamJan 15 Fiona and Marisa to set up and co-ordinate frequency Create quality checklist for evals shipping from RAP LABFionaJan 12 Send to Customers for Feedback and executeFiona/Review MgrJan 19 Create and publish escalation process for CustomersFiona/Review MgrJan 19 Specialize resources by productFionaJan 19 Train and mentor using AMF expertiseMarisaJan 26 EMF RAP Lab capacity analysis – by product by weekFionaJan 19 Forecasted Workload analysis – by month per launchMarisa Jan 26 Establish Metrics for quality, cost and productivityFiona/MarisaJan 31 Publish systems coverage capacityReview Mgr Jan 31 NOTES/ASSUMPTIONS –Resource from AMF RAP will be in EMF in Q2 to train and mentor personnel Action:Marisa/Per Lund Due:Jan 19 Status: Resource closed. Timing Open –EMEA Reviews manager will be appointed for EMEA Action: Jerele Neeld Due:Jan 19 Status: Temporary Resource Appointed. Permanent Resource still open.

5. Dell Confidential ACTIONS Core Team Map current Process & identify weaknessesCore TeamJan 26 Meet Eval Team Members in BUsCore TeamFeb 12 Eval Team Kick off meeting – establish frequencySarahFeb 12 Determine Priorities/Top 10 Target Lists by BUSarahFeb 12 Determine hot BU issues with RAP Lab/ProcessSarah/FionaFeb 19 Implement containment fixesCore TeamFeb 28 Steering Committee Kick off bi-weekly newsletterMarisa/FionaJan 26 Agree project planGene/Per/Denis/JereleFeb 2 Kick off monthly conference callCore TeamFeb 5 RED/YELLOW FLAGS –Permanent Reviews Manager required on Core Team to ensure communciation flows through CoC’s and BU’s Action: Jerele Neele Due:Feb 15 Status:Open, determining if HC required –Eval team members must be sourced, named and sponsored by their Management Action:Jerele Neeld/Renaud Collery Due:Feb 2 Status:Closed for PR, RAP, Inspiron COC (?-Adam). Open Dimension COC. –Forecasted workload may reveal capacity issues in Americas & EMF RAP LAB Action: Marisa/Fiona to publish capacity to steering team Due: Jan 26 Status:Closed PHASE 1 – CONTAIN AND FIX (February)

6. Dell Confidential PHASE 2 - IMPROVE Improve product reviews process for Transactional Products –Core Team & Eval Team process review & enhancement –Secure funding where necessary ACTIONS Core Team Establish customer prioritiesSarah/FionaFeb 15 Determine if current database tools can be rolled out to BUsAllFeb 15 Synch BU priorities (Top 10 list/editorial calendars) to product launchesAllFeb 21 Map new Transactional processAllFeb 21 Create and publish plan and costing for approval to steering teamAllFeb 28 (tools, infrastructure, facilities/people, communication) Implement and measureCore team April 30 Note: all plans should include costing for expansion Eval Team Create and publish plan and costing for approval to steering team MarisaFeb 21 Implement and measureEval TeamMar 31 Note: all plans should include costing for expansion Steering Committee Secure Funding for enhancements to database toolsBob AshenbrennerFeb 1 Review Process Improvement PlansSteering teamMar 01 Secure Funding necessary for permanent PR headcountJerele/RenaudMar 15 Secure Funding necessary for additional RAP lab headcount & reloGene/BobMar 15

7. Dell Confidential PHASE 3 - EXPAND PHASE 3 –Expansion plan - Publish and seek approval –Extend to additional BU’s & LOB’s ACTIONS Core Team Publish expansion plan to steering committee for approvalJerele/Sarah/FionaApril 20 Execute and MeasureJune 30 Project sign-off by Steering teamJuly 10