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Monetizing Unserviceable Customers Brian Young & Dan Turak
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How many unserviceable customers do you turn away every…. A Common Problem for WISPs Who’s selling and servicing these customers if you aren’t? YEAR
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Is it… Unserviceable customers Do you know how much this costs you?
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5 unserviceable customers over one month at $60/ARPU Lost Revenue & Profits -$300/ month -$3,600 over 1 year (for JUST those 5 customers!)
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Classic 10 Business Model Sample Achieve 53% Gross Margin on Service Plan If you’re unable to service JUST 4 new customers every month (@$60 per month) 1 st year LOST REVENUE - $19.5K 3 rd year LOST REVENUE - $67.5K At 53% gross margin after 3 years that’s > $30K in lost profits!
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These previously unserviceable customers don’t have to represent lost profits any longer! Don’t say “no” to customers who called you seeking a quality broadband solution! Don’t say “sorry– no line of site available at your home today” Sell and serve more customers Expand your market Increase your profits Eliminate Lost Profits
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WISP Reseller Program Specifically developed by CTI and ViaSat for WISP’s Quality, proven, affordable high speed plans Happy, satisfied customers Offering a unique solution for unserviceables while creating a new, incremental profit opportunity for WISPs The Solution is Available Now!
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ViaSat is the parent company of the Exede service brand Satellite Communications Company – Government, Residential & Commercial/Enterprise – Government – Defense Dept. – Disaster Recovery - Red Cross – Oil & Gas Industry – Mobility - United and Jet Blue airlines – more to come – 651,000+ residential/business subscribers – over 35K new Gross Adds per month 3,000+ employees $1.4 billion annual revenues 28 years in business Headquartered in Carlsbad CA Satellite Services Division in Denver CO (400 Employees) ViaSat Overview (VSAT – NASDAQ)
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SMB and Consumer Business is in Satellite Services Unit Satellite Services Satellite Networks Government Systems
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In-Flight WiFi
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Slow Expensive Service of last-resort for unserved markets First generation satellites Never-the-less, was able to meet demand in unserved markets WildBlue – Legacy Service
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ViaSat-1 launched in Q4 2011 Exede service launched in Q1 2012 World record for highest-capacity satellite – At the time of launch, it had greater capacity than all of the other satellites covering North America added together Bronze winner for the 2013 Edison Awards ViaSat-1 – A New Satellite
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More than 80% of the population in the U.S. lives in areas served by our highest speed Exede 12 service through the ViaSat-1 satellite. Exede Speeds
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Residential Plans & pricing differentiate by data plans, not by speed – Classic – Classic + Evolution – Freedom Exede Retail Service Plans
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Exede Retail – Classic + Evolution
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Exede Retail – Freedom
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*Retail prices do not include $9.99/mo lease fee charged to customers by ViaSat. Exede 5
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FCC Ratings – Delivering on Advertised Speeds 2 nd year in a row – Exede rated #1 in delivering on advertised speeds! Government-based (FCC) study, inclusion was voluntary for providers Fiber, cable, DSL and satellite – Some of the participants: AT&T, CenturyLink, Charter, Comcast, Cox, Verizon, Windstream
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Download Speeds as a Percentage of Advertised, by Provider FCC – Broadband Provider Comparisons Source: Measuring Broadband America 2014 Report, FCC, Chart 1: Average Peak Period and 24-Hour Sustained Download Speeds as a Percentage of Advertised, by Provider – September 2013 Test Data
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Enabling WISPS to resell Exede to unserviceable customers Program Benefits: – You own the customer – Choose your high speed Exede service plans – You set the pricing – You do the billing – Use your own brand or Option for Co-Brand – Excellent margins Exede Reseller Program
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Showroom Accounts for Demo Customizable marketing materials available through Armstrong and Lorex Marketing Support
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Hardware Fulfilled by ConVergence Sold in 4 Packs 12 month warranty managed through ConVergence Variety of Accessories Antenna (ODU) / Dish (28” x 26”) Modem (IDU) Coaxial Wired WISP can sell customer wireless router, VoIP, and other Value Added Services
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Installation Options
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Maintenance & Installation Tool for Exede app Works on Android and Apple Allows for precise pointing, peaking, and troubleshooting MITe Installation App
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Office personnel – Order entry and online portal training – ViaSat Central – Approx. 1.5-2 hours Tech certification – Online course 3-4 hours – ViaSat Central – Instructor-lead webinar 3-4 hours Offered 2-3x each week Training Free comprehensive training – including free demo service for store or office
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WISPs customer has access to “MySatellite Portal” to check usage and buy more data WISP has admin functionality to this portal Customer Support
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Access customer information including service and modem status – Access onsite or remotely – Can be used before, during and after a service call – Assists in trouble-shooting and validating service quality eSVT – Enhanced Service Visibility Tool
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Exede Business & Exede Continuity Exede Business is tailored to the unique needs of businesses that require a more robust Internet service plan or that are outside of the service area of high-speed cable or fiber. Exede customers include businesses with single or multiple locations requiring greater bandwidth and business class services as well as small to medium-sized companies that have multiple users of a company network. Launching Soon! Exede Continuity is an ideal solution with a national footprint for businesses requiring a diverse access backup or redundant Internet connection readily available in the event their primary service goes down. MADE FOR BUSINESS: Exede Business and Exede Continuity come with fast speeds, large data allowances, priority maintenance and persistent IP addresses. FAST DOWNLOADS: Get up to 15 Mbps of download speed. FAST UPLOADS: Up to 4 Mbps upload speed. Quickly send files, share photos, or video- chat with Skype.
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Exede Business *Includes lease fee
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New Exede Business Plans Coming May 2015 Exede Business Plans – Designed to “fill in the gaps” by providing quality high speed broadband primary service in unserved & underserved markets where cable/telco’s can’t or won’t go – Speeds 15 Mbps down by 4 Mbps up – Includes persistent IP – ViaSat will be enhancing our current 30GB plan and adding new, additional plans – Eliminate data limits or caps – Multiple plan options with competitive price points serving small, medium and large data usage customers
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Exede Business Continuity – Diverse access, back-up or redundant service – National Footprint – High Speed – Low Cost – Uncapped usage – Persistent IP included – Pooled data – Attachment Opportunity for primary cable & Telco sales New Exede Business Plans Coming May 2015
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Complete and execute reseller agreement with ViaSat (process administered by CTI) Include insurance certificate Enroll and complete training programs – Office personnel portal training – Tech certification Order equipment from CTI Obtain customizable marketing materials Begin selling your unserviceable customers! Next Steps… Getting Started
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Classic 10 Business Model Sample Achieve 53% Gross Margin on Service Plan If you’re unable to service JUST 4 new customers every month (@$60 per month) 1 st year LOST REVENUE - $19.5K 3 rd year LOST REVENUE - $67.5K At 53% gross margin after 3 years that’s > $30K in lost profits!
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