1. How it was done

2. 1992  60 yrs old, 25 x 13 pool, 2 sunbeds  JSP formed registered charity, limited by guarantee  5 yr lease, no funding, reserves or support  Business plan and community support £  2 weeks before opening £50,000 grant FSA  Confident but cautious April opening

3. Pre 1992 Users96,500 Income£35,424 Exp£86,400 Recovery rate41% Income/user37p 1998 Users145,000 Income£242,356 Exp£224,543 Recovery rate108% Income/user£1.67

4.  Doubled availability of public swimming from 40 to 80+ hours  Significantly reduced energy costs (halved)  Consistent programme  Efficiently managed water space  No wasted water time  Open bank holidays and weekends  Controlled staff costs  Volunteers

5.  Board of Trustees and members  Created smaller sub groups Operations Personnel Communications Finance and fundraising Building development  Monthly meetings anyone can attend

6.  Dedicated board of Trustees  Tremendous community support  Use of volunteers  Careful original team selection  Absolute honesty with staff and users  Clear objectives  Understanding of roles  Flexibility of staff  Will to win

7.  A sense of ownership  A sense of achievement  Very clear objectives  Instant feedback  Feeling in control  Tremendous job satisfaction  Best ever teamwork  Feeling valued

8.  £1.6 million upgrade  Increase in turnover and costs  Different challenges/new customers  Different local authority viewpoint  Focus drift from money to impact (SA)  Trustee development/recruitment  Review of objectives – from (SA)

9.  Expanding  Reviewing status and objectives  Looking for more challenges  Talking to council  Developing Social Accounting work  Broadening horizons but reaffirming local ties  Considering purchase of building

10.  Must have Social Capital  Must have proven demand and need  Right people from day1  Appropriate overall structure/governance  Local authority support or tolerance  Good business plan  Community recognition and support  Potential to grow

11.  Glenn Armstrong CEO  www.jesmondcommunityleisure.co.uk www.jesmondcommunityleisure.co.uk  jesmondpool@btconnect.com jesmondpool@btconnect.com  0191 2812482  St Georges Terrace Jesmond Newcastle upon Tyne NE2 2DL