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Correlation analysis Model constructs Brand knowledge, Brand attitude 1 Within construct corr coefficients Across constructs corr coefficients >.650.

Published byMeghan Sherman Modified over 9 years ago

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Presentation on theme: "Correlation analysis Model constructs Brand knowledge, Brand attitude 1 Within construct corr coefficients Across constructs corr coefficients >.650."— Presentation transcript:

1 Correlation analysis Model constructs Brand knowledge, Brand attitude 1 Within construct corr coefficients Across constructs corr coefficients >.650

2 DC Audio / Correlation analysis 2

3 DC Audio Visual / Correlation analysis 3

4 DC Visual / Correlation analysis 4

5 DS Audio / Correlation analysis 5

6 DS Audio Visual / Correlation analysis 6

7 DS visual/ Correlation analysis 7

8 FE Audio / Corre analysis 8

9 FE Audio Visual / Corre analysis 9

10 FE Visual / Correlation analysis 10

11 MW Audio / Correlation analysis 11

12 MW Audio Visual / Correlation analysis 12

13 MW Visual / Correlation analysis 13

14 OD Audio / Correlation analysis 14

15 OD Audio Visual / Correlation analysis 15

16 OD Visual / Correlation analysis 16

17 Q8 Audio / Correlation analysis 17

18 Q8 Audio Visual / Correlation analysis 18

19 Q8 Visual / Correlation analysis 19

20 Corr across all modalities and brands 20

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