1. Southwest Airlines Culture

3. FORTUNE Top Ten Companies to Work for in America Pay/ Benefits Opportunities Job Security Pride in Work and Company Openness / Fairness Camaraderie and Friendliness Pay/ Benefits Opportunities Job Security Pride in Work and Company Openness / Fairness Camaraderie and Friendliness

4. Commitment to Our CUSTOMERS

5. Low Costs Positively Outrageous Service Growth and Profits How We Honor Our Commitment WE DO THIS WE DO THIS WE GET THIS

6. Give People the Freedom to be Themselves

7. Hire for Attitude, Train for Skills

8. SOUTHWEST AIRLINES PEOPLE PROFILE Customer Focused Team Player Self Motivated Takes Initiative Open and Flexible to Change Sense of Humor Takes Pride in Work

9. Provide a Learning Environment

10. Career Development and Growth Opportunities

11. Don’t Keep Employees Who Don’t Fit the Culture

12. CommunicateCommunicateCommunicate

13. Avoid Elitism Kill Bureaucracy

14. Be Flexible Do the Right Thing Forgive Mistakes

15. Recognize, Reward and Everything! Everything!

16. Encourage People to Act Like Owners

18. SUCCESS IN A “NUTSHELL” ÛProfitable 35 years ÛSteady Growth ÛConservative Balance Sheet ÛStock Performance ÛLow Fare Leader ÛMarket Dominance ÛProductive Employees ÛLow Turnover ÛNo Layoffs ÛTriple Crown x 5 ÛBest Safety Record ÛMost Emulated ÛFree to Have Fun

22. SOUTHWEST AIRLINES Lessons Learned in the Job Search  Targeting  Networking within Target  Identify Culture within Target  Tenacity/Persistence/Perseverance

23. Thank You Questions or comments: Tom Miller (214) 792-5298 tom.miller@wnco.com