2. Foundation’s Purpose Expand opportunities for at risk youths interested in pursuing higher education in Performing Arts and Math & Science Create an environment conducive to the cultivation and expression of artistic talents/gifts possessed by under-served youths

3. The best way out…. …is up!

4. Impact Goals Award 10 educational scholarships to students of Performing Arts and Math & Science Hold Annual Awards Banquet and realize revenue from the event. Develop commitment from business community for financial support for multiple years. The purpose is to use the time to build a stronger organization.

5. 5-year Projection of Need Number of underserved students expected to graduate in the arts bound for college Cost of college education (public/private –instate) Historical growth in this arena (operational cost and mission costs) Where do we want to be in 5 years?

6. The Philanthropic Mindset Donors support allows recipients to: Live their values Build a legacy Change the world Help others in ways consistent with their values Benefits for donors Outputs (and outcomes for long term donors) Partner with world-class organizations Fiscal prudence

7. Primary Audience Business owners in catchment areaCity government and civic groupsGranting organizationsGreek letter organizationsStudents, teachers and administration officials

8. Proposed Strategy Build brand and brand identification Leverage premier brands Community organization

9. Proposed Tactics Build diversified streams of income across multiple economic sectors. This insolates against short term economic volatility Manage administrative costs by optimizing the use of 3 rd -party events. Develop goodwill value for the Foundation and establish elements of income through it, i.e. CD sales of student music, competition entry fees and advertising etc.

10. Elements of Case for Support Urgency of the MFBCF mission Impact of successful programs Value proposition –how the giver can accomplish their goals by supporting MFBCF MFBCF can do what the giver cannot do alone - Partnership

11. Short Term Goal Recruit sponsor(s) for the awards dinner that will commit to 3 years of support.

12. Long Term Goals Demonstrate Success Acquire full time staff Expand reach - controlled growth

13. Practical Considerations What educational costs are the scholarships intended to pay? What are the scholastic and community requirements for eligibility? How will recipients be tracked for the purposes of evaluation and fiscal oversight?

14. 4 Primary Perspectives Organizations Consider as they Plan Organizational Capacity Adapted from Balanced Score Card Institute Operational Effectiveness Financial Stewardship Stakeholders

15. How much money is out there? The total giving in US last years was $400B 25 people in US gave $100M or more The immediate financial goal for the short term success of the Maurine F. Bailey Cultural Foundation is $5,000,000.00, which will provide stability and give us the opportunity for realizing our long term goals and strategies.

16. Trends in Giving Top Markets for fundraising? Dallas The top priority among the largest donors in America? Higher Education and the arts Combined expenses of the 10 largest charities $10B Charity Navigator 2008

17. The planning cycle? EvaluatePlanImplementMeasureModify

18. Mission Statement To preserve the legacy of excellence of the celebrated music educator Maurine F. Bailey, and to create, develop and sustain educational opportunities in the Arts and Sciences through scholarships, financial assistance and advocacy.