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22 Media Coverage AP USA Today New York Times International Herald Tribune Washington Post Washington Times Today Show MSNBC.com U.S. News and World Report Dallas Morning News Chicago Tribune Chicago Sun Times Detroit Free Press Cleveland Plain Dealer (Ohio) Christian Science Monitor San Diego Union Tribune St. Petersburg Times Tennessean Seattle Post Clarion Ledger Natchez Democrat NPR YAHOO news

23 80 million Estimated Number of people who have viewed the campaign

24 $20 million Estimated cost associated with campaign if we had gone out and purchased the coverage

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