1. Oregon’s Outreach Strategies Reaching Communities of Color
Oliver J. Vera, MBA
Community Partner and Outreach Program Manager
Oregon Health Authority
January 19, 2015

2. We will cover The Program Materials in Spanish Promotion and Marketing
Immigration Law – Public Charge and Eligibility Based on Citizenship Status
The System Does Not Meet the Need

3. The Program
Our Mission: “Train and empower diverse Community Partners to help Oregonians of all backgrounds to access public and private health coverage”

4. Our Team Oregon Health Authority
8 Regional Outreach Coordinators, 1 Provider Campaign Coordinator, 1 Community Engagement Coordinator
Assistors and Network of Community Partners
Over 230 contracted partner organizations statewide
Network of over 730 certified Application Assistors
In Oregon, Navigators and Certified Application Counselors are known as Assistors

5. 8 Regions – are comprised according to need – how much variation there is – tribal element – how campaign coordinators fit in
Tri-County: Clackamas, Multnomah, Washington
North Coast: Clatsop, Columbia, Tillamook, Lincoln
Southwest Oregon: Coos, Curry, Josephine, Jackson, Douglas, Lane
Willamette Valley: Benton, Linn, Marion, Polk , Yamhill
North Central: Gilliam, Hood River, Morrow, Sherman, Umatilla, Wasco, Wheeler
Frontier: Grant, Harney, Malheur, Union, Wallowa, Baker
South Central: Crook, Deschutes, Jefferson, Klamath, lake

6. Understanding our Community Partners
Organizations include:
Health care providers (clinics, hospitals, medical groups)
Community-based nonprofit programs
Public health departments
School districts & educational programs
County jails
Statewide organizations
Staff and volunteers

7. Looking further for Partners
Mexican and Guatemalan Consulates
Consulado Movil, Bi-National Health Week, Secretaria de Salud de Mexico(Secretariat of Health of Mexico)
Minority Business Associations
Somali American Council of Oregon
Small Businesses
Panaderias, tienditas, fabric stores
Mexican and Guatemalan Consulates
Minority Business Associations – Hispanic Metropolitan Chamber of Commerce
Small Businesses - Panaderias, Tiendas
Russian community – Fabric Stores
Somali Community – Taxi Cab drivers

8. Regional Collaborative Meetings
What:
County-level meetings
Regional Outreach Coordinators share system and policy updates, foster networking and collaboration and troubleshoot issues
When: Monthly
Where: Each of Oregon’s 36 counties (26 locations)
Who: Community Partners, Agents, DHS, and other stakeholders

9. Population-Specific Collaboratives
Requested by partners
Networking opportunity
Ability to discuss what is working and explore challenges
Latino Collaborative (webinar, statewide)
Inmate Transition Collaborative (webinar; statewide)
LGBTQ Collaborative (webinar; statewide)
Tribal Collaborative (webinar, statewide)

10. Understanding Our Communities
Identify official leaders, community leaders, and unofficial leaders
Never assume anything
Get involved - Become part of the community
Start and guide the conversation
If you don’t know, ask! It will prevent misunderstandings

11. Understanding Our Communities
Always follow up
Be open, empathetic, respectful, mindful, sincere, genuine, flexible, etc.
Share your own culture or experience
Allow time for change to take place
Listen, listen, and listen

12. Promotion and Marketing – Take Risks
Soccer Tournament
Over 10,000 in attendance over a 3 day period. 6,500 unique contacts
Create value and sell it
Earned media
Media Firm
Treat it like a business
Make it personal

13. Latino Campaign Market Saturation Lara Media Services
Latino owned – Founded by Victoria Lara in Register as a double minority owner and disadvantage business
The most prestigious, awarded, and recognized Latino Media Firm in the Northwest
Access to television, radio, newspapers, and social media; all based on our relationship and trust

14. Latino Campaign - Television
Univision (several occasions throughout the year)
Reach out to 400,000 households
Local community TV station
Reach out to ~10,000 households

15. Latino Campaign - Radio
Radio Spots - several interviews or informational segments yearly
La Gran D 610 AM (Southern Oregon)
La Campeona 880 AM
La Pantera 940 AM
La Bronca 1240 AM (Central Oregon)
La Gran D 1520 AM
El Rey 93.1 FM
La Zeta 94.3
Radio Movimiento 95.9 FM (Targets farmworkers)
Audience 30, ,000

16. Creating Materials Translate all materials - including websites
Linguistically and culturally appropriate – not Google translate etc.
No need to translate
Ensure materials are culturally appropriate
Meet specific population’s needs
Produce relevant materials to address needs/concerns
Establish a translating and/or reviewing process
Involve community partners, stakeholders, and clients in reviewing process and listen to their feedback. It builds trust.
It is highly recommended for reviewers to be fluent or native speakers
Maximize resources and your opportunity
Produce bilingual materials (English – any other language)

17. Latino Campaign

18. African American Campaign

19. Tribal Campaign

20. Asian American Campaign

23. LGBTQ

24. Immigration Law – Public Charge
…IS A TERM USED by U.S. immigration officials to refer to a person who is considered primarily dependent on the government for subsistence, as demonstrated by either receipt of public cash assistance for income maintenance or institutionalization for long-term care at government expense. Where this consideration applies, an immigrant who is found to be "likely to become a public charge" may be denied admission to the U.S. or lawful permanent resident status.
Work with Oregon Law Center, National Immigration Law Center, Mexican Consulate and Secretaria de Salud

26. Immigration Law – Eligibility based on citizenship status

27. Immigration Law – Eligibility based on citizenship status

28. Immigration Law – Eligibility based on citizenship status

29. The System Does Not Meet the Community Need
All Oregonians can apply and access for Health Care
Not true. Not all Oregonians can apply and access Health Care
No Google translator or similar tools
Challenges with HealthCare.gov and CuidadodeSalud.gov
I.D. Proofing (limited or not credit history)
Mixed status families
Unaccompanied Youth
New immigrants

30. The System Does Not Meet the Community Need
Directed assistors and applicants to OregonHealthCare.gov
To complete the fillable PDF
Paper application

31. The Impact of Our Program
Our community partners were successful in reaching out to hard to reach populations
Our program was exceptionally successful in reaching out to the Latino community and other minorities
Brought the Oregon uninsured rate down to 5%
Community organizations built trust in the community
Served the often overlooked populations
Show LGBTQ2S Flyer

32. The Bottom Line
“We are committed to our Community Partners and clients. Our outreach strategies build coalitions, establish trust, and empower communities. As a result we develop a stronger and healthier Oregon.”
Show LGBTQ2S Flyer

33. Contact Information
Oliver J. Vera, MBA
Manager Community Partner
and Outreach Program
Office of Client and Community Services
Medical Assistance Programs
Oregon Health Authority
Show LGBTQ2S Flyer