1. Giorgio Armani was born in 11 July 1934. He is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines.

2. Giorgio Armani formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion, and a personal fortune of $5 billion.

3. The company currently Armani - one of the leading legislators in the world of fashion. It produces exclusive, collectable and beautiful line of men's and women's clothing, shoe collection, accessories, haberdashery, watches and jewelry. Such popular lines and the direction of the company as Giorgio Armani, Emporio Armani, Armani Exchange, Armani USA, Jeans made Armani one of the leading manufacturers of stylish clothes, fancy goods, perfumes and shoes.

4. In addition to clothing and shoes from Armani, under contract with perfume company L'Oreal is a production of the famous perfumes and toilet water Armani.

5. Giorgio Armani will launch Idole d’Armani in September. The new perfume for women is meant as a “a real tribute to femininity, a big thank you to all the women who have inspired over the years”.

6. Idole d’Armani is a spicy floral developed by perfumer Bruno Jovanovic, and features notes of clementine, pear, ginger, davana, saffron, jasmine, loukoum rose, patchouli and vetiver.

7. The gold cap is meant to mimick a gold bar. The bottle wants to be both feminine (round shape) and strong (the ribbed sides).

8. Giorgio Armani has chosen actress Kasia Smutniak to be the face of his new signature women’s fragrance IDOLE d’ARMANI.

9. Kasia Smutniak was born on 13 August 1979 in Pila, Poland. She started model career when she was 15 years old. Kasia speaks fluent Polish, Russian, English and Italian. She is currently cast in the 2003 advertisments for TIM, an Italian phone company.

10. “I chose Kasia to be the face of my new fragrance, IDOLE d’ARMANI, because she has a fresh and modern appeal which combines true feminine sensuality and rare beauty with inner strength of character. She embodies the spirit of the IDOLE d’ARMANI woman perfectly.” Giorgio Armani

11. “I have always carried with me an ideal of femininity – an irresistible combination of grace, beauty and independent spirit. IDOLE d’ARMANI is my tribute to this ideal, and to women everywhere.” Giorgio Armani

12. IDOLE d’ARMANI IT IS MY IDOL