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Published byJuliana Owens Modified over 9 years ago
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Realtor Recommendations Reinvented! Ernie Graham / Realtor.com Labs
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What are Consumers looking for in an agent?
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Improved Search Coming Soon: Sort by Number of Recommendations Coming Soon: Sort by Number of Recommendations
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Improved Profiles
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Features fall into 3 priority tiers: High, Moderate & Low Relative Importance of Potential Site Components Tier 1 Tier 2 Tier 3 The top 7 features account for two-thirds of the preference
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Consumer Research Commentary on past transactions and active listings Homes personally viewed Team status Profile pictures Friends in common Languages spoken in addition to English Personal interests Included in Agent Search Criteria But Not Top of Mind Agent responsiveness Ratings from past clients Transaction history Recommendations from past clients Familiarity with specific neighborhood Property type history Years of experience Current activity Certifications Biography Brokerage firm Commentary on real estate market Desired Info & Included in Agent Search Criteria Honesty/reputation/trust/ethics Personality (professional, friendly, driven, aggressive, etc.) /measure of compatibility Ease of working with/good listener/not pushy/understands budget limits Negotiation tactics/skills, marketing/sales strategies/advertising Desired Info Not Included As Specific Search Elements Information Would Like To Know About Agent Agent Search Criteria
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Innovation
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The Pearl
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Easy Recommendation Management
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Importing and Sharing
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Enhancing Recs
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Auto Notification for new closings
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Painless Client Experience
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Agent Control
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Tools to build more recs
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Take ALL of your Recs with you to ALL of your platforms Your online presence (www,tablet,mobile) All SocialBios Recs can be plugged into your existing stuff with a widget
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