1. MC40 THE NEW FACE OF RETAIL MOBILITY

2. AGENDA The business challenge The solution: the MC40
Features and benefits
Global Services
Motorola Solutions – your true mobility partner

3. THE BUSINESS CHALLENGE

4. SERVICE LEVELS IN THE STORE
90%+
20% 1 2
Brick and mortar stores are responsible for the vast majority of retail sales.
The number of shoppers that are very satisfied with service in the brick and mortar store.
In spite of all the available shopping channels you provide for your customers, the brick and mortar store is still responsible for the majority of store revenue: over 90%. With competition at an all time high and service the key differentiator, it is more crucial than ever to meet the service expectations of every customer that walks though your door. Yet, in a recent survey, only 20% of shoppers report being ‘very satisfied’ with the level of customer service that associates provide in the brick and mortar store. Retailers are not meeting the expectations of 80% of the shoppers that walk through their door.
1. Once Proudly Web Only, Shopping Sites Hang Out Real Shingles; Stephanie Clifford; New York Times; December 18, 2012
Motorola Solutions Holiday Shopping Study, Motorola Solutions, December 2012

5. THE HIGH COST OF A DISSATISFIED CUSTOMER
89%
Begin doing business with a competitor following a poor customer service experience 1 24
The average number of people an unhappy customer tells about bad service 2
The price of an unhappy customer is high. Nearly all customers – practically 90% - begin to do business with a competitor after just one bad service experience. And to compound that problem, they tell an average of 24 people about their bad service experience. Factor in the high volume of shoppers who also use their smartphones to access their social networking sites, such as Twitter and Facebook, and chances are it’s actually hundreds of people who know about that bad experience before the customer even leaves the store.
Customer Experience Impact Report, Getting to the Heart of the Consumer and Brand Relationship; Oracle (conducted by Harris Interactive)
Global Customer Service Barometer, Findings in the United States; a research report prepared for American Express; Echo Research

6. HIGHLY SOPHISTICATED SHOPPERS
How can you meet the expectations of shoppers who can access more information on their own smartphones than your associates can?
PRODUCT INFORMATION
COMPETITIVE PRICING
PRODUCT REVIEWS
Meeting your customer’s service expectations is more challenging than ever before because practically every customer in every age group that walks into your store is most likely carrying a tool that will allow them to access more information faster than your associates can provide it – their personal smartphone. If your associates can’t answer questions in seconds without leaving the customer’s side, chances are the customer will have found their own answer by the time the associate returns.
…….

7. THE GOOD NEWS: SERVICE HAS BECOME A COMMODITY
20% MORE
The amount two thirds of all shoppers are willing to pay for goods to get good service.
The good news is that, according to an American Express research report, service has become so important to shoppers that they are even willing to pay more for goods to shop in a store that meets their service level expectations – up to 20% more. To win their business, you just need to figure out how to enable all of your associates to deliver a stellar service experience in your store for every customer, every day.
2010 Global Customer Service Barometer, Findings in the United States; a research report prepared for American Express; Echo Research

8. THE SOLUTION: THE MC40

9. THE MC40: THE NEW FACE OF RETAIL MOBILITY
DESIGNED TO GIVE YOUR ASSOCIATES :
Whatever it takes to take care of your customers
Whatever it takes to take care of your store
Whatever it takes to maximize productivity – and manager efficiency
With the MC40, no matter what your customers need, your associates can deliver – right on the spot. There is never a need to leave the customer to find the answer to a question. Everything associates need to help customers make that buying decision and complete the purchase is always right in the hands of your associates. Finally, they can provide the customer with a service experience that will have them returning – and telling friends and family about the stellar service in your store. 9

10. DESIGNED SPECIFICALLY FOR THE RETAIL STORE
YOU ASKED. WE LISTENED.
Business-class durability, built for all-day every-day use in the retail store
Advanced bar code scanning for first-time every-time capture
Payment transactions
High resolution 8 MP camera for flexibility
Instant push-to-talk with practically any other voice-enabled mobile device
Largest display in its class
Power to run any application
User-replaceable battery
Brandable
…and more
Unlike many competitive consumer and business-class devices in this category, the MC40 is purpose built for your associates. It is packed with features that allow your associates to respond to any customer need in seconds, as well as perform new types of tasks that allow you to increase the value of your associate workforce.
In addition, you get features you won’t find in other devices:
-Motorola’s world-class bar code scanning
-the highest resolution camera in its class, ready to scan 2D bar codes as well as capture photos – for example, to document a damaged incoming shipment.
-the only device that can connect via push-to-talk to other Motorola mobile computers as well as smartphones, such as the Apple iPhone and Android-based smartphones
-brandable with your logo and choice of top housing color 10

11. ROI: “3+3” ENTERPRISE CLASS LIFECYCLE
UNSURPASSED LIFECYCLE IN THIS DEVICE CLASS FOR A SUPERIOR RETURN ON INVESTMENT
Available for purchase for three years
Support will be available for three years after the product has been discontinued
As a mobility leader, we understand that the more models of devices you have deployed, the more complex support can be – IT needs to learn and support more devices. To help reduce the cost of supporting your retail mobility deployments, we provide a guaranteed unmatched period of availability and support – unlike consumer-style models which may change just months after purchase.
…providing an unparalleled 6 year total lifecycle. 11

12. WHAT CAN YOUR ASSOCIATES DO WITH THE MC40?

13. PROVIDE UNSURPASSED CUSTOMER SERVICE
WHATEVER YOUR CUSTOMERS NEED TO MAKE A BUYING DECISION, ASSOCIATES CAN DELIVER:
Check price and inventory
Locate a product in a different size or color
Locate complementary items
Answer any product-related question by searching the store database or calling a product expert inside or outside the store
Offer product comparisons
Place an order for home delivery
Ring up a purchase
Look for a future promotion
Use push-to-talk to reach a worker to bring an oversize item to the register
Access a gift registry
Look up loyalty card points
Locate and either print or send electronic coupons to a customer’s smartphone
Receive customer calls through your PBX
NOTE: PBX functionality requires Motorola’s Unified Retail Communications.
Push-to-Talk requires Motorola’s Push-to-Talk Express client on compatible voice-enabled mobile devices. 13

14. KEEP YOUR STORE AT ITS BEST - ALWAYS
THE SAME DEVICE THAT PROVIDES EXCEPTIONAL SERVICE DOES DOUBLE DUTY, PROVIDING ALL THE TOOLS ASSOCIATES NEED TO KEEP YOUR STORE AT ITS BEST AND READY FOR BUSINESS:
Reach maintenance staff carrying two- way radios to clean up spills
Reach Loss Prevention staff for any security threat
Perform price audits and print out new shelf or items tags (requires a compact mobile printer)
Perform markups and markdowns
Replenish shelves with the right items at the right time
Rapidly process an incoming shipment of goods
Line bust to reduce wait times in traditional POS lanes 14

15. MAXIMIZE ASSOCIATE AND MANAGER PRODUCTIVITY
WITH MOTOROLA’S MOBILE WORKFORCE MANAGEMENT SOFTWARE, YOUR SUPERVISORS WILL SPEND LESS TIME MANAGING – YET ASSOCIATES WILL STAY BUSY EVERY MOMENT OF EVERY SHIFT
Automates task creation – anyone and any store system can create a task
Automatically assign and deliver tasks
Automatically escalate tasks if they are not completed on time
Provide managers with a real-time dashboard to view task status
View rich historical information to continuously improve associate productivity – and the customer experience. 15

16. BIG BENEFITS FOR RETAILERS OF ANY SIZE
WHEN YOU EMPOWER YOUR ASSOCIATES WITH REAL-TIME INFORMATION ACCESS, YOU WILL:
Consistently deliver an unsurpassed customer experience
Increase customer satisfaction and retention levels
Increase sales by preventing walkouts and upselling
Improve associate and supervisor productivity and efficiency, increasing workforce utilization
Improve brand awareness and brand perception
With the tools they need to streamline and automate field workforce business processes, benefits ripple throughout your organization . For example:
Your field workforce can get more done in a day and better serve your customers.
Visibility into the location of your field workforce enables better dynamic routing, reducing mileage – which in turn reduces fuel costs and vehicle wear and tear.
Real-time inventory information – from real-time sales orders to parts utilized during service calls – streamlines inventory management. 16

17. FEATURES AND BENEFITS

18. We developed the mc40 feature set to address the unique needs of the retail store.
Motorola Solutions is a leader in retail mobility – many of the world’s largest and most prestigious retailers count on our mobility solutions to deliver extraordinary customer service, all day every day. That experience provides us with unique insight into what you, the retailer, needs in a mobile device. And we deliver it in the MC40.

19. GOOD LOOKS
“I want a mobile device that looks sleek and contemporary – one that is as well-designed and technically advanced as the mobile devices many of my customers own.”
FORWARD-THINKING CONTEMPORARY PRODUCT DESIGN, WITH COMPREHENSIVE AND RELIABLE ENTERPRISE CLASS FUNCTIONALITY
Pure-consumer design on the outside
All business, inside and out
Advanced data capture capabilities
Advanced device management capabilities
Enterprise-class security 19

20. RETURN ON INVESTMENT REAL ENTERPRISE-CLASS DURABILITY
“I want a product that can serve my business for years in order to get a true enterprise-worthy investment.”
REAL ENTERPRISE-CLASS DURABILITY
The durability that Motorola Solutions is famous for – dependable operation, year in and year out.
Drop it, bump it, splash liquid on it, use it around dust – no problem
Military standard 4 ft./1.2 m MIL-STD drop spec
ft./0.5 m tumbles (1,000 drops)
IP54 environmental sealing 20

21. FIRST-TIME EVERY TIME BAR CODE SCANNING
“Bar code scanning is business-critical – I need easy-to-use, reliable scanning technology that works on any type of bar code.”
MOTOROLA SOLUTIONS MOST ADVANCED SCANNING TECHNOLOGY
Powerful SE4500 enterprise-class scan engine scans any 1D or 2D bar code at laser-like speeds
Easily captures dirty, scratched and poorly printed bar codes
Captures bar codes printed on paper or displayed on the screen of a mobile phone
True point-and-shoot with omni-directional scanning – no need to align bar code and MC40 21

22. ROBUST PAYMENT PROCESSING
“My associates need to process payments using many different types of payment cards over our wireless LAN – securely.”
COMPREHENSIVE AND SECURE MOBILE PAYMENT PROCESSING
Built-in magnetic stripe reader (MSR) reads any card with a magnetic stripe – including credit, gift and loyalty cards
Encrypted head MSR for superior security and PCI compliance – payment information is never visible, it is encrypted before it enters the MC40
Bluetooth Mobile Payment Module processes Chip and PIN-based debit and credit cards, plus NFC contactless payments 22

23. APPLICATION PERFORMANCE
“My associates will be using a wide variety of applications – including some that are very graphics intensive. They need dependable desktop-like application performance.”
A POWERFUL PLATFORM PROVIDES DESKTOP-LIKE SPEED FOR THE MOST DEMANDING APPLICATIONS
Plenty of processing power – an 800 MHz processor
Plenty of memory – 1 GB/RAM; 8 GB Flash
802.11a/b/g/n Wi-Fi – supports the fastest available wireless LAN technology 23

24. FULL-SHIFT POWER USER REPLACEABLE AND RECHARGEABLE BATTERIES
“I can’t afford downtime when devices must be taken out of service during a shift to recharge. I need a device that has ample power for a full shift.”
USER REPLACEABLE AND RECHARGEABLE BATTERIES
Swap batteries as needed to keep devices in service every minute of every shift
Reduces the number of devices you need to purchase
Up to 8 to 10 hours of operation on a single charge
Integrated accelerometer conserves battery time by powering down when not in use 24

25. INTEGRATING THE ANDROID OS
“This is my first Android device. How will I manage the devices? Do I need to create separate applications? Will they be secure? How about service and support?”
ENTERPRISE-CLASS ANDROID
We fortified Android for business use by adding enterprise class security, mobile device management and support for enterprise class functionality and accessories
Users can access only approved applications, protecting user productivity
RhoMobile Suite enables the creation of one OS-agnostic application that will run on virtually any mobile device 25

26. “BRANDABILITY” CUSTOMIZABLE SO YOU CAN PROMOTE YOUR OWN BRAND
“If I’m going to put mobile devices in the hands of my associates, I’d ideally like to be able to use them to promote my own brand – not the manufacturer.”
CUSTOMIZABLE SO YOU CAN PROMOTE YOUR OWN BRAND
Add your logo
Choose your top housing color 26

27. CAMERA FOR MAXIMUM DEVICE FLEXIBILITY
“If I’m going to put mobile devices in the hands of my associates, I’d ideally like to be able to use them to promote my own brand – not the manufacturer.”
8 MP COLOR CAMERA OPENS THE DOOR FOR ADDITIONAL FUNCTIONALITY
Only device in this class to offer 8 MP resolution for photos and videos
Associates can snap a picture to document proof of condition for an incoming damaged shipment
Take photos of a shelf or display to document promotion compliance 27

28. EASY EVERYDAY ADMINISTRATION
“Devices will have multiple users – I won’t be giving each user their own device. I’m worried that will translate into a lot of additional management time.”
MULTI-USER LOG-ON FOR THE WAY YOUR BUSINESS OPERATES – IN SHIFTS
Designed for sharing
Can be instantly provisioned for each user based on log-on to provide access to the right data and applications
Enables easy device sharing, driving hardware and management costs down 28

29. AMPLE DISPLAY SPACE LARGE 4.3 INCH DISPLAY Largest in its class
“Some applications will need ample display space in order to be user-friendly – such as product comparisons. Users shouldn’t have to scroll around on a screen to view data.”
LARGE 4.3 INCH DISPLAY
Largest in its class
High-resolution for sharp graphics and text
Provides screen real-estate required for data intensive retail applications that help customers make buying decisions, such as product comparisons 29

30. VOICE SUPPORT SUPERIOR VOICE FUNCTIONALITY – ONLY FROM MOTOROLA
“Sometimes associates will need to voice support to talk to a supervisor or other associate. I don’t want to buy multiple devices – or incur cellular fees.”
SUPERIOR VOICE FUNCTIONALITY – ONLY FROM MOTOROLA
Connect your entire staff with instant push-to-talk, regardless of device type, including:
Other MC40s
Other Motorola mobile computers
Two-way radios
Popular smartphones (Android and iOS-based)
PBX extensions
Delivered over your WLAN via VoIP support
Only Motorola Solutions has the technology that can allow you to connect MC40 users via push-to-talk to just about any other worker on practically any type of device, including other MC40s, other Motorola mobile computers, popular smartphones and standard deskphones with a PBX extension. And since push-to-talk services are delivered over the WLAN, you can eliminate coverage and bandwidth issues as well as the monthly fees related to cellular push-to-talk services. 30

31. DEVICE MANAGEMENT
“I know my Windows-based devices work with my mobile device management solution...but will an Android device?”
SUPPORT FOR MOTOROLA’S MOBILE DEVICE MANAGEMENT SOLUTIONS
Enables easy centralized:
Staging
Initial provisioning
Updates
Monitoring
Troubleshooting 31

32. GLOBAL SERVICES

33. GLOBAL SERVICES
Comprehensive end-to-end services help you get and keep your enterprise mobility solution up and running at peak performance.

34. SERVICE FROM THE START WITH COMPREHENSIVE COVERAGE
GOLD STANDARD IN POST- DEPLOYMENT SUPPORT WITH MULTI-YEAR COVERAGE FROM DAY ONE
You’re covered – period
Normal wear and tear + accidental breakage
Covers internal and external device components plus select accessories that ship with the MC45
Includes telephone and software support
BENEFITS:
Maximize device uptime
Unparalleled “from the manufacturer” expertise
Outstanding value – eliminates unexpected repair costs
Frees IT to focus on more strategic initiatives

35. MANAGED DEVICE SERVICE
OUTSOURCE DAY-TO-DAY SUPPORT FOR YOUR USERS
Multi-lingual help desk serves your workers in their native language
Our technicians can take remote control of the device to troubleshoot and resolve issues without user involvement
Includes proactive monitoring services
BENEFITS
Frees IT to focus on more strategic initiatives
Rapid issue resolution
Protects user productivity by enabling resolution of issues before users are impacted

36. AWARD-WINNING PARTNER CHANNEL
Get up and running fast with ready-to-go tested and proven applications
WE MAKE IT OUR BUSINESS TO KNOW YOUR BUSINESS. Whether your field mobility workforce is involved in sales, maintenance and repair, pickup and delivery or merchandising, there is a Motorola partner that knows your business, it’s challenges and best practices that resolve those challenges.
READY TO GO TESTED AND CERTIFIED APPLICATIONS. Our large ecosystem of partners provides a large library of ready-to-use applications

37. MOTOROLA: YOUR TRUE MOBILITY PARTNER

38. UNMATCHED EXPERTISE 80
Years of voice and communication infrastructure experience 34
Years of helping customers automate
business transactions
1,000s
of customers with a positive and
fast Return on Investment (ROI)

39. UNMATCHED BREADTH
EVERYTHING YOU NEED, UNDER ONE ROOF – MOBILE DEVICES, WIRELESS INFRASTRUCTURE, RFID, SECURITY AND SUPPORT SERVICES
Handheld mobile computers
Two-way radios
Vehicle-mount mobile computers
RFID fixed and handheld readers
Wearable mobile computers
RFID mobile readers
Tablets
Micro Kiosks
Handheld bar code scanners
Wireless networks
Fixed mount scanners
Mobile device management
Security solutions
End-to-end services

40. UNMATCHED SUCCESS
ALL AROUND THE WORLD, RIGHT NOW, MOTOROLA MOBILITY SOLUTIONS ARE HELPING ENTERPRISES OF ALL SIZES EMPOWER THEIR WORKERS TO BE THEIR BEST IN THE MOMENTS THAT MATTER.
Talk to the fact that the largest enterprises in the world in practically every industry are using Motorola mobility solutions to gain a competitive edge by delivering better customer service, increasing sales and cutting costs. We’re chosen as a mobility provider because we know mobility – not only do we hold many mobility patents, but we invented many mobility technologies, including first and second generation wireless LAN architecture, bar code scanning and much more.

41. The new face of retail mobility
The MC40
The new face of retail mobility