1. Kotler / Armstrong, Chapter 13 _____ consists of all of the activities involved in selling products or services directly to the final customer. 1.Retailing 2.Franchising 3.Wholesaling 4.Indirect buying

2. Kotler / Armstrong, Chapter 13 _____ consists of all of the activities involved in selling products or services directly to the final customer. 1.Retailing 2.Franchising 3.Wholesaling 4.Indirect buying

3. Kotler / Armstrong, Chapter 13 Retail stores can be classified in which of the following ways? 1.how they are organized 2.the amount of service they offer 3.the prices they charge 4.all of the above

4. Kotler / Armstrong, Chapter 13 Retail stores can be classified in which of the following ways? 1.how they are organized 2.the amount of service they offer 3.the prices they charge 4.all of the above

5. Kotler / Armstrong, Chapter 13 Nordstrom would be considered a _____ retailer because its customers like to be “waited on.” 1.specialty-service 2.limited-service 3.full-service 4. direct-service

6. Kotler / Armstrong, Chapter 13 Nordstrom would be considered a _____ retailer because its customers like to be “waited on.” 1.specialty-service 2.limited-service 3.full-service 4.direct-service

7. Kotler / Armstrong, Chapter 13 Which of the following retail stores carry a limited line of high-turnover goods like soda, candy, and newspapers? 1.specialty stores 2.convenience stores 3.superstores 4.hybrid stores

8. Kotler / Armstrong, Chapter 13 Which of the following retail stores carry a limited line of high-turnover goods like soda, candy, and newspapers? 1.specialty stores 2.convenience stores 3.superstores 4.hybrid stores

9. Kotler / Armstrong, Chapter 13 Home Depot and Lowe’s are super specialty stores that are known as _____. 1.superstores 2.category killers 3.monster stores 4.all of the above

10. Kotler / Armstrong, Chapter 13 Home Depot and Lowe’s are super specialty stores that are known as _____. 1.superstores 2.category killers 3.monster stores 4.all of the above

11. Kotler / Armstrong, Chapter 13 A superstore variation characterized as a huge superstore as large as five football fields is called a(n) ____________. 1.hypermarket 2.hybrid 3.intermodal 4.franchise

12. Kotler / Armstrong, Chapter 13 A superstore variation characterized as a huge superstore as large as five football fields is called a(n) ____________. 1.hypermarket 2.hybrid 3.intermodal 4.franchise

13. Kotler / Armstrong, Chapter 13 A contract between a service company and an independent business who pay for the right to operate a business is called a _____. 1.wheel of retailing 2.franchise 3.category killer 4.merchant wholesaler

14. Kotler / Armstrong, Chapter 13 A contract between a service company and an independent business who pay for the right to operate a business is called a _____. 1.wheel of retailing 2.franchise 3.category killer 4.merchant wholesaler

15. Kotler / Armstrong, Chapter 13 One of the hottest growth areas in retailing are _____. 1.supermarkets 2.department stores 3.factory outlet malls 4.convenience stores

16. Kotler / Armstrong, Chapter 13 One of the hottest growth areas in retailing are _____. 1.supermarkets 2.department stores 3.factory outlet malls 4.convenience stores

17. Kotler / Armstrong, Chapter 13 The three major product variables retailers consider are _____, _____, and _____. 1.product line; product width; product breadth 2.service mix; product assortment; store atmosphere 3.product mix; product depth; product assortment 4.product assortment; store atmosphere; price standards

18. Kotler / Armstrong, Chapter 13 The three major product variables retailers consider are _____, _____, and _____. 1.product line; product width; product breadth 2.service mix; product assortment; store atmosphere 3.product mix; product depth; product assortment 4.product assortment; store atmosphere; price standards

19. Kotler / Armstrong, Chapter 13 Most restaurants either seek _____ markups on low volumes or _____ markups on high volumes. 1.low; high 2.high; low 3.moderate; high 4.none of the above

20. Kotler / Armstrong, Chapter 13 Most restaurants either seek _____ markups on low volumes or _____ markups on high volumes. 1.low; high 2.high; low 3.moderate; high 4.none of the above

21. Kotler / Armstrong, Chapter 13 The acronym EDLP refers to “everyday low pricing.” 1.true 2.false

22. Kotler / Armstrong, Chapter 13 The acronym EDLP refers to “everyday low pricing.” 1.true 2.false

23. Kotler / Armstrong, Chapter 13 According to the text, the three critical factors in retailing success are _____. 1.location, location, and location 2.price, service, and store design 3.price, service, and convenience 4.service, style, and design

24. Kotler / Armstrong, Chapter 13 According to the text, the three critical factors in retailing success are _____. 1.location, location, and location 2.price, service, and store design 3.price, service, and convenience 4.service, style, and design

25. Kotler / Armstrong, Chapter 13 More online retailing is conducted by “click and brick” retailers than by “click-only” retailers. 1.true 2.false

26. Kotler / Armstrong, Chapter 13 More online retailing is conducted by “click and brick” retailers than by “click-only” retailers. 1.true 2.false

27. Kotler / Armstrong, Chapter 13 The future of malls will be about creating places to be rather than places to buy. 1.true 2.false

28. Kotler / Armstrong, Chapter 13 The future of malls will be about creating places to be rather than places to buy. 1.true 2.false

29. Kotler / Armstrong, Chapter 13 The _____ states that new types of retailers usually begin as low-margin, low-price, low- status operations and evolve into the higher priced, higher service companies they replaced. 1.law of retailing 2.wheel of retailing 3.reseller paradigm 4.retailing life cycle (RLC)

30. Kotler / Armstrong, Chapter 13 The _____ states that new types of retailers usually begin as low-margin, low-price, low- status operations and evolve into the higher priced, higher service companies they replaced. 1.law of retailing 2.wheel of retailing 3.reseller paradigm 4.retailing life cycle (RLC)

31. Kotler / Armstrong, Chapter 13 ______ add value by performing such channel functions as bulk-breaking, market information, and financing. 1.Wholesalers 2.Category killers 3.Manufacturers 4.none of the above

32. Kotler / Armstrong, Chapter 13 ______ add value by performing such channel functions as bulk-breaking, market information, and financing. 1.Wholesalers 2.Category killers 3.Manufacturers 4.none of the above

33. Kotler / Armstrong, Chapter 13 Rack jobbers retain title to the goods and invoice the retailer only for the goods they sell. 1.true 2.false

34. Kotler / Armstrong, Chapter 13 Rack jobbers retain title to the goods and invoice the retailer only for the goods they sell. 1.true 2.false

35. Kotler / Armstrong, Chapter 13 Merchant wholesalers, having taken title to the merchandise, are the largest single group of wholesalers. 1.true 2.false

36. Kotler / Armstrong, Chapter 13 Merchant wholesalers, having taken title to the merchandise, are the largest single group of wholesalers. 1.true 2.false

37. Kotler / Armstrong, Chapter 13 Bulk industries, such as lumber and coal, often use merchant wholesalers called _______. 1.rack jobbers 2.mail orders 3.drop shippers 4.category killers

38. Kotler / Armstrong, Chapter 13 Bulk industries, such as lumber and coal, often use merchant wholesalers called _______. 1.rack jobbers 2.mail orders 3.drop shippers 4.category killers

39. Kotler / Armstrong, Chapter 13 Often manufacturers’ sales branches are wholesaling operations conducted by nonwholesalers in an effort to bypass wholesalers. 1.true 2.false

40. Kotler / Armstrong, Chapter 13 Often manufacturers’ sales branches are wholesaling operations conducted by nonwholesalers in an effort to bypass wholesalers. 1.true 2.false