1. hi. Jesse Reinhardt | jrlreinhardt@gmail.com

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4. killer maps

5. audience Layout TYPE and LABELS color Map Design

6. audience

7. What are you mapping and who is the map for? audience

8. Simple information audience Non-experts National Park Service

9. Complex information audience Experts City of San Francisco

10. How will the map be viewed? audience

11. screen-print-projected-report-board Letters 2 inches high seen at a distance of 14 feet are approximately the same size as 10 point font seen at one foot 1 foot 14 feet

12. audience “I have only five minutes to look at your map, and I’m standing six feet away…” 36x 48

13. layout

14. GIS is not so good for Mapping… (sort of true) layout

15. National Geographic

16. layout Main map Legend Insets Title Subtitles Scale indicators Orientation indicators Graticules (long/lat) Explanatory text notes Source information Neatlines Photos Graphs Tables Main map data frame Inset map data frame Legend Attribute table Text box ELEMENTS

17. layout Title Inset Main map Legend Table Explanatory text notes

18. layout University of Wisconsin

19. type and labeling

20. Serif Sans serif Display FONT TYPES

21. type and labeling Times New Roman Arial BAUHAUS 93 FONT TYPES

22. type and labeling Use complimentary Fonts types and only A few per map.

23. type and labeling MINNEAPOLIS SIZE MINNEAPOLIS

24. type and labeling MINNEAPOLIS SPACING

25. type and labeling TWIN SPACING TWIN CITIES TWIN CITIES

26. type and labeling MINNEAPOLIS MINNEAPOLIS EFFECTS

27. type and labeling PLACEMENT 12 34 1 1 2 4 4 2

28. type and labeling PLACEMENT My Street Your Street

29. type and labeling PLACEMENT Commercial Otto Park

30. type and labeling PLACEMENT 1 part automation - Maplex is good Two part process 1 part annotation – convert to or create annotation in geodatabase

31. type and labeling USGS

32. color

33. No color theory today, just schemes

34. color diverging Break

35. color sequential Center for Disease Control

36. color qualitative City of Denver

37. Be careful color

38. Be careful color Hispanic or Latino Black or African American American Indian and Alaska Native Asian

39. http://colorbrewer2.org/ http://kuler.adobe.com color

40. New York Transit Authority Transport for London

41. color Berlin Transit Services

42. color Metro Transit

43. conclusion Walker Art Center

44. thanks. Jesse Reinhardt | jrlreinhardt@gmail.com