1. Alysha Schlundt-Bodien Training & Facility Coordinator Community Television Network of Ann Arbor

2. What is a Blog? “A Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer” 1 “A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser” 2 “A frequent, chronological publication of personal thoughts and Web links” 3 Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

3. Evolution of Blogs Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

4. Blogging in America Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

5. Business of Blogging Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

6. Business of Blogging Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

7. Elements of a Blog Text HTML Pictures Hyperlinks/Hypertext Embedded Content  Video  Audio  Other Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

8. Examples of Good Blogs Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

9. Examples of Good Blogs Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

10. Examples of Good Blogs Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

11. Weebly.com Blog & Website Design Free website and blog design tool. www.weebly.com Offers free and paid options Easiest full feature Website/Blog Designer Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

12. Tips for Blogging- The 5 C’s Commitment = time and effort Care = what and who is important Connectivity = foster relationships Consistency = plan and post Content = informative and engaging Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

13. Writing a Blog Post Craft a magnetic headlinemagnetic headline Open with a bangwith a bang Use persuasive wordspersuasive words Write darn good sentencesdarn good sentences Insert killer bullet pointskiller bullet points Keep attention with internal cliffhangersinternal cliffhangers Choose an arresting imagearresting image Close with style Be authenticauthentic via www.copyblogger.com Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

14. How To Increase Traffic To Your Blog Reference Experts & Influencers Ask Influencers For Posts and Re-tweets Use Your Email List Add To Your Email Signature Send Your Blog To Relevant Readers Share Your Article On Other Social Networks Use Multiple Tweets With Different Teases Use Search Friendly Words Like “How To Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

15. Creating Compelling Content Curation Question & Answers How To Review Guest Blog Top 10 Lists Case Study What You Have Learned Current Events Comments Ask Users To Submit Ideas Editorial Calendar Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

16. Free Getty Images For Blogs Getty Images now offers free embedding for your websites and blogs. Offers Free Editorial Of News, Historical and Design Picture http://www.gettyimages.com/Creative/Frontdoor/emb ed http://www.gettyimages.com/Creative/Frontdoor/emb ed Pixlr Free online photo editing website www.pixlr.com Aschlundt-bodien@a2gov.org - 734.794.6150 X41506

17. Questions or comments? Sources “Blog.” Merriam-Webster.com. Merriam-Webster, n.d. Web. 27 Sept. 2013. http://www.merriam- webster.com/dictionary/bloghttp://www.merriam- webster.com/dictionary/blog “Blog.” Harvard University. Weblogs At Harvard Law. Web 27 Sept. 2013. http://blogs.law.harvard.edu/whatmakesaweblogaweb log http://blogs.law.harvard.edu/whatmakesaweblogaweb log “Blog.” Marketing Terms.com Marketing Terms. Web 27 Sept. 2013. http://www.marketingterms.com/dictionary/blog http://www.marketingterms.com/dictionary/blog Aschlundt-bodien@a2gov.org - 734.794.6150 X41506