3. GAME PLAN OVERVIEW The Emergence of Modern Brokerage The Four Models of Brokerage Factors Disrupting the Brokerage Industry The 10 Trends That Will Drive the Next 5 Years Game Plan for Brokerage Companies Game Plan for Real Estate Professionals

4. New Business Models and the Changing Economics of Brokerage FIRST The Emergence of the Internet SECOND What are the main Factors Disrupting Brokerage? THIRD Changing Consumer Demographics

5. TRENDS 1. A Slow Recovery in Housing Sales and Prices 2. Changing Consumer Demographics 3. Pressure on Commission Levels 4. The Continued Advance of New Business Models and Industry Segmentation 5. The Growing Importance of Lead Generation 6. The Use of Integrated Technology Platforms 7. The Evolution of How Consumers will Select Real Estate Professionals 8. The Importance of Leadership 9. The Emergence of Real Estate Teams 10. A Stiffening Regulatory Environment Ten Trends that will Drive the Next Five Years

6. What are some of the conclusions from GAME PLAN?

7. THRIVE 1. Set Your Objectives 2. Build a Leadership Team 3. Select a Business Model 4. Define Your Market 5. Establish a Strong Culture Game Plan: How Brokerage Firms Can Thrive in the Future