2. IT Strategy & Business Alignment ISB201 - IT Strategy and Management: Navigating the Challenge Ahead Monday 5/11 | 1:00 – 2:15 pm | Room 402 ISB206 - What's Behind the Cloud: Microsoft's Data Center Transformation Monday 5/11 | 1:00 – 2:15 pm | Room 150 ISB204 - Your Strategic IT Plan: The Impact of the Cloud and Software as a Service Monday 5/11 | 4:30 – 5:45 pm | Room 406 ISB202 - Next Generation Web: What's in It for Your Organization Tuesday 5/12 | 10:15 – 11:30 am | Room 406 ISB207 - Reality and Impact of Virtualization Wednesday 5/13 | 8:30 – 9:45am | Room 406 ISB205 - Making Unified Communications Work for Your Organization Wednesday 5/13 | 10:15 – 11:30 am | Room 406 ISB203 - Business Intelligence: Thinking Bigger about the Role of BI Thursday 5/14 | 8:30 – 9:45 am | Room 406 | Thursday 5/14 | 8:30 – 9:45 am | Room 406 | Jake Zborowski ISB209 - Join the Cloud: Essential Tools for Microsoft Online Services Thursday 5/14 | 10:15 – 11:30 am | Room 511 ISB301 - Assess the Readiness of Your PC for Windows Vista and Windows 7 Migration Friday 5/15 | 2:45 – 4:00 pm | Room 402

3. Track Resources Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. TechNet IT Management Home http://www.technet.com/itmanagement/ Information Week's TechWeb Briefing Center http://platform-solutions.techweb.com/ Thrive Home http://www.microsoft.com/thrive

4. Jake Zborowski Sr. Product Manager Microsoft ISB203

5. Transparent Organizations One World of Business Changing Workforce Always On, Always Connected Current State of Affairs Deliver business needs while managing cost and complexity

6. Business Mandate = IT Priority 1 Business Intelligence 2 Enterprise Applications (ERP, CRM and others) 3 Servers and storage technologies (virtualization) 4 Legacy application modernization 5 Collaboration technologies 6 Networking, voice and data communications 7 Technical infrastructure 8 Security technologies 9 Service-oriented applications and architecture 10 Document Management Source: Gartner EXP (January 2009)

7. Why Has BI Been So Difficult Strategy A clear plan Connection with Business Joint ownership End Users Control and flexibility Data Cascading effect of interdependent components

8. Business Intelligence Architectural Stack March 2009 “Enterprise BI Survey Q&A: BI Professionals Recognize The Need To Focus Beyond Tools” www.forrester.com

9. Strategy What was it we were trying to accomplish anyway? Executive sponsorship Cost of misalignment Collecting the metrics Establish a long-term vision

10. Strategic Decision Making

11. Partnering with Business Stakeholders Partnering with business Be a catalyst, not a scapegoat Breaking through emotions Tuning into end users Dealing with company culture Constantly reassess

12. Everyone Is a Decision Maker

13. End Users Changing demographics Control and flexibility Self-service Collaboration Scale of impact Adoption

14. Data One version of the truth To centralize or not to centralize Interoperability Technology to help deal with the complexity

15. Donald Farmer Principal Program Manager Lead SQL Server Howard Dierking E ditor in Chief MSDN Learn more about Microsoft Business Intelligence www.microsoft.com/bi Alyson Powell Erwin Senior Program Manager PerformancePoint Services

16. www.microsoft.com/teched Sessions On-Demand & Community http://microsoft.com/technet Resources for IT Professionals http://microsoft.com/msdn Resources for Developers www.microsoft.com/learning Microsoft Certification and Training Resources www.microsoft.com/learning Microsoft Certification & Training Resources Resources Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online. Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online.

17. Related Content Breakout Sessions Hands-on Labs Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session. Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session. ThursdayBIN 30310:15-11:30Microsoft Office Excel 2007 charting and advanced visualizationRoom 402 BIN 3062:45-4:00The hidden riches behind Microsoft dashboards, scorecards and analytics Room 153 FridayBIN 2051:00-2:15Planning and implementing a Master Data Management solutionRoom 403A BIN01 – HOLCreating advanced Visualizations and Charts using Excel 2007 BIN02 – HOL Dashboards creation from end-to-end with PerformancePoint Server 2007 BIN03 – HOLManaging Microsoft SQL Server 2008 Analysis Services BIN04 – HOLData Mining Table Analysis Tools for Excel 2007 BIN05 – HOLSQL Server Report Builder 2.0 report authoring and SQL Server 2008 Reporting Services BIN06 – HOL Microsoft SQL Server 2008 Integration Services – Fundamentals BIN07 – HOLMicrosoft SQL Server 2008 Integration Services – Advanced

18. Track Resources Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. TechNet IT Management Home http://www.technet.com/itmanagement/ Information Week's TechWeb Briefing Center http://platform-solutions.techweb.com/ Thrive Home http://www.microsoft.com/thrive

19. Complete an evaluation on CommNet and enter to win! Required Slide

20. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Required Slide

21. IT Strategy & Business Alignment Track SessionDayTime Room ISB201 - IT Strategy and Management: Navigating the Challenge Ahead Mon 5/11 1:00 – 2:15pm402 ISB206 - What's Behind the Cloud: Microsoft's Data Center Transformation 1:00 – 2:15pm150 ISB204 - Your Strategic IT Plan: The Impact of the Cloud and Software as a Service 4:30 – 5:45 pm406 ISB202 - Next Generation Web: What's in It for Your Organization Tues 5/12 10:15 – 11:30 am406 ISB207 - Reality and Impact of Virtualization Weds 5/13 8:30 – 9:45 am406 ISB205 - Making Unified Communications Work for Your Organization 10:15 – 11:30 am406 ISB203 - Business Intelligence: Thinking Bigger about the Role of BI Thurs 5/14 8:30 – 9:45 am406 ISB209 - Join the Cloud: Essential Tools for Microsoft Online Services 10:15 – 11:30 am511 ISB301 - Assess the Readiness of Your PC for Windows Vista and Windows 7 Migration Fri 5/15 2:45 – 4:00 pm402