1. Presented by: Mike Miller and Paula Hamilton Brown∙Miller Communications March 20, 2013

2. Parent Doctor/Dentist Youth Ethnic, Health or Community Advocate Merchant Minister/Pastor Teacher Community Leader Business Leader A local, unfunded individual with passionate interest in improving their neighborhood or their community’s health

3. Overwhelming Limited Attention Success: –Local –Personal –Authentic –Focused

5. Respected Reliable Fact-Based Full of Integrity

6. Communications Limitations Speaking Restrictions Limited Flexibility Restrictions on Recommendations Outsider’s Perspective

7. Authentic Unfiltered Real Sustainable Solutions- Oriented

8. Facts Data Research Findings Stories Personal Perspectives Recommendations

9. Partner with the Community LHD Role: Recruit Educate Support Empower

10. Spokespersons = allies not tools Initially uncomfortable Outcome: –Power –Impact –Flexibility –Sustainability

11. Successful Examples

12. Empowering Passions: –Safer, healthier communities –Better places for children –Opportunities –Leadership

14. When to Pass the Baton LHD = data, research, facts Community Spokesperson = stories and recommendations

15. Meetings Hearings Presentations Neighborhood Associations Funding Organizations

16. In-person training and skill development (March 27 and April 16) Recruitment Train the trainer opportunities Watch Champions grow!

17. Identify 2 potential community spokespersons: –What is their issue? –What motivates them?

18. CX3 and RYD Webinars Media Relations and Messaging Webinars https://networktraining.webex.com Communications Resource Library http://www.cachampionsforchange.cdph.ca.gov/Library/prhome.a spx Network Public Relations Support Becky Larson, 916-449-5297, rebecca.larson@cdph.ca.govrebecca.larson@cdph.ca.gov Kathryn Gardella, 916-322-2034, kathryn.gardella@cdph.ca.govkathryn.gardella@cdph.ca.gov Additional Resources

19. Contacts: Communities of Excellence (CX3): Lynn Fuhrman, (916) 552-9862, lynn.fuhrman@cdph.ca.govlynn.fuhrman@cdph.ca.gov Rethink Your Drink: Suzanne Morikawa, (916) 449-5420, suzanne.morikawa@cdph.ca.govsuzanne.morikawa@cdph.ca.gov Brown∙Miller Communications: Paula Hamilton, (925) 370-9777, paula@brownmillerpr.compaula@brownmillerpr.com For CalFresh information, call 1-877-847-3663. Funded by USDA SNAP-Ed, an equal opportunity provider and employer. Visit www.CaChampionsForChange.net for healthy tips. California Department of Public Health

20. Questions?