1. Significant Other Recommendation for 2013 Mrs. Fields Heart Tin – Single Layer Product Weight12.45 oz. (single layer) Case Count 8 Merchandiser Corrugate FlavorAssorted Chocolates Item Dimensions11 ¾” W X 1 ½” D X 11 ¾” H (1 across X 8 deep = 12” PDQ) Wholesale$5.99 Maxfield Std GM%29% SRP$9.99 Retailer Margin40% NOTE: For Core, we’re looking @ retiring the 14 oz. double and only offering this. Does that work for all accounts and our inventory position?

2. Tween/Young Love Mrs. Fields Heart Tin Product Weight5.3 oz. Case Count8 MerchandiserCorrugate FlavorAssorted Chocolates Item Dimensions7 ¾” W X 1” D X 7 ¾” H (1 across X 8 deep = 8” PDQ) Wholesale$2.99 Maxfield Std GM%33% SRP$4.99 Retailer Margin40% NOTE: Need to decide which new design. Or, is there an advantage to having a mixed case of designs?

3. Tween/Young Love Mrs. Fields Heart Tin Product Weight2 oz. Case Count12 MerchandiserCorrugate FlavorAssorted Chocolates Item Dimensions Wholesale$1.29 Maxfield Std GM%26% SRP$1.99 Retailer Margin40%

4. Tween/Young Love Maxfield’s Heart Tin Product Weight1.8 oz. Case Count18 MerchandiserCorrugate FlavorAssorted Chocolates Item Dimensions Wholesale$1.19 Maxfield Std GM%27% SRP$1.99 Retailer Margin40%

5. Kid Gifting Maxfield’s Double Chocolate Heart Boxes Product Weight4 oz. Case Count 16 (mixed case – 4 designs) Merchandiser Corrugate Flavor Double Chocolate Creams in Silver Foil Bag Item Dimensions5 ¾” W X 1 ½” D X 5 ¾” H (2 across X 9 deep = 12” PDQ) Wholesale$1.79 Maxfield Std GM%35% SRP$2.99 Retailer Margin40% Mom approved: Proudly Made in the USA

6. Family/Other Mrs. Fields Chocolate Covered Cookie Dough Product Weight4 oz. Case Count 12 (mixed case) Merchandiser Corrugate FlavorsChocolate Chip Sugar Item Dimensions3 ½” W X 1 ¾” D X 8” H (2 across X 6 deep = 8” PDQ) Walmart Price$1.72 Maxfield Std GM%44% SRP$2.99 Walmart Margin42% NOTE: For Core, we will tweak this design, but basically stays the same.

7. Tween/Young Love Maxfield’s Milk Chocolate Truffle Hearts Product Weight4 oz. Case Count 12 Merchandiser Corrugate FlavorMilk Chocolate Truffle Hearts Item Dimensions 4 ¾” W X 1” D X 5 ¾” H (1 across X 12 deep = 5” PDQ) Walmart Price$1.65 SRP$3.00 Walmart Margin43% NOTE: For Core, this may be an 18-count box @ $4.99 SRP NOT IN CORE LINE-MOVE TO CUSTOM AND POSSIBLY DRUG

8. Significant Other Maxfield’s Heart Box Product Weight18.5 oz. Case Count8 Merchandiser Corrugate Item Dimensions 12 ¼” W X 1 ¼” D X 12 ½” H (1 across X 8 deep = 12 ½” PDQ) FlavorAssorted Chocolates Walmart Unit Cost$5.99 Maxfield Std GM%30% Walmart SRP$9.99 Walmart margin40% NOTE: For Core, this would be 16 oz. with this new design. Need to see if design and cost works for core. NOT IN CORE LINE-MOVE TO CUSTOM

9. Family/Other Mrs. Fields Tin with Bow/Hangtag Product Weight6 oz. Case Count12 Merchandiser Corrugate FlavorAssorted Chocolates Item Dimensions11.38’’ W X 1.5’’ D X 4.5’’ H (1 across X 10 deep = 12” PDQ) Walmart Price$2.99 Maxfield Std GM%31% SRP$4.99 Walmart Margin40% #1 Assorted Chocolates Holiday Gift Tin in 2011 95%+ Holiday sell thru in launch year NOTE: This is an item we’re showing WM. Not sure we want to add to core?? Need to cost and decide. NOT IN CORE LINE-MOVE TO CUSTOM