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GRASSROOTS ADVOCACY WORKSHOP Josh Ruebner Grassroots Advocacy Coordinator US Campaign to End the Israeli Occupation
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OUTLINE 1)Introduction—Why Engage Members of Congress? 2)Communicating Effectively w/ Members of Congress 3)Meeting w/ Members of Congress 4)Crafting a Pro-Active Strategy
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Introduction: Why Engage Members of Congress? 1)About the US Campaign and Congressional District Coordinator Network 2)Educate and mobilize people in order to change US policy toward Israel and Palestine 3)Success stories: Committee for a Just Peace in Palestine and Israel, Oak Park, IL; Americans for a Just Peace in the Middle East, Santa Barbara, CA
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COMMUNICATING EFFECTIVELY WITH MEMBERS OF CONGRESS
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OTHER WAYS TO COMMUNICATE W/ CONGRESS 1)Snail-mail 2)Postcards 3) Money
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EFFECTIVE LETTERS 1)Keep it short 2)Make your “ask” clear and up front 3)Include a sentence with a personal detail 4)Follow up
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ARRANGING A MEETING 1)Fax a request to the scheduler 2)Assemble a delegation 3)State the issues 4)Give a time frame
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BEFORE YOUR MEETING… 1)Practice 2)Collect materials 3) Make sure your clothes are ironed
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AT YOUR MEETING… 1)Be on time 2)Introduce the delegation 3) Make your “asks” 4) Don’t badger 5) Focus on broader concens
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AT YOUR MEETING… 6) Don’t make up numbers 7) Be disciplined 8) Be respectful 9) Be calm 10) Take notes & get contact info
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AFTER YOUR MEETING… 1) Fill out on-line evaluation form 2) Send a thank you note 3) Provide requested follow-up info 4) Establish ongoing relationship
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CRAFTING A PRO-ACTIVE STRATEGY 1) Invite Members & staff to local events 2) Send in local press clippings 3) Send in local op-eds, letters to editors 4) Sponsor a candidates forum
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CRAFTING A PRO-ACTIVE STRATEGY 1) Join the US Campaign’s CDC Network 2) Participate in ‘Washington Wednesdays’ 3) Schedule a meeting w/ Members of Congress 4) Organize a group advocacy day in DC
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RESOURCES US Campaign Congressional Report Card (www.endtheoccupation.org) Thomas (thomas.loc.gov) Capitol Advantage (www.congress.org) Center for Responsive Politics (www.opensecrets.org)
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US Campaign to End the Israeli Occupation 1101 Pennsylvania Ave. SE #204, Washington, DC 20003 phone: 202-543-1778 email: us_campaign@endtheoccupation.org website: http://www.endtheoccupation.org
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